Experiencethe Magic of ProfessionalBeauty Carewith Lava Berry
~ CavinKare launches an affordable personal care range, Lava Berry for reaching 2,00,000+ neighborhood salons across India ~
Chennai 16th December, 2019:The FMCG giant, CavinKare has launched Lava Berry, a wide range of professional beauty care products catering exclusively to the neighborhood salons. With multiple skin and hair care brands flooding the markets on a daily basis, customers are often left wondering which brand they should use. Lava Berry with its latest range of hair and skin care products aretechnologically superior and provides a professional styling experienceat an affordable price.
Infused with the wholesomeness of fruits like papaya, strawberry and apple, Lava Berryoffers all the vital necessities required for a personal care regimen like shampoo, de-tan and facial kitwhich consists of massage cream, wipe-off masque, Scrub and Cleanserapart from a whole range of beauty care products. These beauty careproducts are suitable for all hair and skin types and applicable for everyday usage.
Commenting on the launch of this new brand, K G Mallikeswaran, Business Head of the Professional Care vertical of CavinkarePvt Ltd,said, “The small scale parlours usually offer the best services, but the lack of availability of professional care products may be bottleneck to their upscaling. Our goal is to reach 2,00,000+ such small scale salons in the country through 500+ wholesale counters, within a span of a year by offering them affordable, reliable and innovative professional care products across skin, hair and body care categories.”
Traditionally, the neighborhood beauty salons offer minimalistic styling options or may use a particular professional care product which leaves customers with less choice. To build their credibility among the localcustomers, the neighborhood salons require a range of personal care products which offers customers the feel of an up market product at an affordable price.
Developed by a strong team of R&D, the new range of Lava Berry products are dermatologically tested and evaluated by in-house experts on different skin and hair types across the country. The Lava Berry range of productsincluding shampoo, tan removal cream, facial kit cleanser, facial kit scrub, facial kit massage cream and facial kit wipe off masque are now available at salons across India.