NUTELLA® INTRODUCES LIMITED EDITION ICONIC LANDSCAPE JARS FEATURING 10 DIFFERENT STATES OF INDIA
Chennai: Nutella®, the hazelnut cocoa spread has delighted consumers for over six decades and is set to make its 60th year celebrations more memorable by celebrating the rich diversity of India’s iconic landscapes. Nutella® has introduced limited-edition landscape jars featuring some of the most popular landscapes of states across India.
The limited edition landscape Nutella® jars will be a lens to inspire consumers to appreciate and celebrate the beauty of India. With these jars, the brand aspires to take Indian consumers on a local culinary journey thereby captivating their hearts and palates.
Each jar is adorned with the vibrant and scenic beauty of 10 states namely Punjab, Kashmir, Uttar Pradesh, Maharashtra, Goa, Karnataka, Rajasthan, Tamil Nadu, Kerala, and West Bengal (Darjeeling). The landscape jars bring out the blissful combination of breakfast and scenic views in a unified manner. It showcases the versatility of the spread and the unbeatable taste of its unique pairing with the popular local food of each state. From the Appam of the serene backwaters of Kerala, the Poie of the picturesque beaches of Goa, Bakarkhani of the valleys of Kashmir, the Khooba roti of the desserts of Rajasthan and more, the combination of each bread/food with Nutella is a testament to the irresistible blend of traditional and modern flavours on the breakfast table.
Commenting on the launch of the new landscape jars, Zoher Kapuswala, Marketing Head, Nutella, Ferrero India said, “At Nutella®, we believe that food and landscapes form a distinctive identity. India is home to various iconic landscapes that are popular attractions for people all across the world. To make our 60th year celebrations more memorable and to make breakfast mornings more joyous, we have brought these special landscape jars to give consumers the perfect blend of food and their favourite landscapes. We hope with these jars, consumers appreciate the beauty of our country and the delightful feeling of eating Nutella® with the favourite food of each state. “
As Nutella® continues to celebrate 60 years of winning the hearts of consumers, it encourages them to try these recipes in the comfort of their homes. Consumers can get access to these recipes by easily scanning the QR Code on the landscape jars.
‘Go get your hands on the landscape jars till stocks last and enjoy some unique recipes with Nutella®’
About NUTELLA®
Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients, care and passion into every step of its production. Today, Nutella® is available in around 170 countries worldwide and with its unique taste has created a range of products that you can enjoy across different occasions, from Nutella B-ready to Nutella Biscuits, from Nutella Muffin to Nutella Croissant.
In 2024, it is celebrating 60 years of spreading smiles though passion, creativity, and innovation.
For more information visit www.nutella.com
About Ferrero Group
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
About 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
For more information, please visit www.Ferrero.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
The ‘Kinder Joy of Moving’ (KJOM) program, Pietro Ferrero Kindergarten (Baramati), Anganwadis (Baramati) and the 3MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India.
Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and Confederation of Indian Industry (CII) Award for Commitment to Food Safety.
For more information please visit: www.ferreroindia.com
