T20 World Cup made ‘perfect’ with Ferrero Rocher Moments
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
Chennai: The echo of Team India’s victory last evening still rings sweet, and Ferrero Rocher Moments, the delectable indulgence from Ferrero India (part of Ferrero Group), wants to make it even sweeter! As India reigns supreme in the ICC T20 Men’s World Cup 2024, a new digital celebration film starring actor Sara Ali Khan and the shareable pack of Ferrero Rocher Moments is guaranteed to hit it out of the park.
Joining the cricket frenzy, the film captures Sara Ali Khan beaming with excitement as she shares the news Team India has won the match! All happy for this victory, she exclaims how perfect the match was and teases away to make the moment perfect with Ferrero Rocher Moments. Grabbing the pack, she highlights its shareability gleefully. She further encourages the audience to cheer for the India team by sharing Ferrero Rocher Moments, before joining her friends to share the pack with them.
As Sara reminisces this victory, the film showcases how Ferrero Rocher Moments elevates this celebration to “Make the Mmmmoment Perfect.” Adding to the indulgence, the treat possesses a creamy hazelnut and cocoa filling, encased in a crispy shell with crunchy cocoa sprinkles. Ferrero Rocher Moments delivers a multisensorial taste experience, solidifying Ferrero Rocher Moments as a great everyday sharing brand that can turn any occasion with loved ones into a perfect moment.
Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “We’re thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi sensorial delight”.
Manufactured at Ferrero India’s state-of-the-art plant at Baramati, near Pune, Ferrero Rocher Moments is proud to be a part of the government’s ‘Make in India’ initiative. Wrapped in a premium, easy-to-share gifting pack, Ferrero Rocher Moments transforms everyday moments into perfect occasions for gifting and indulgence.
The new digital campaign will be leveraged across social media platforms.
Link to the campaign film:
Instagram: https://www.instagram.com/reel/C8AfchMIf2E/?igsh=MXBqZGlmM3lnaXJr
YouTube: https://youtu.be/oAu0xqz2Ffo?feature=shared
Facebook: https://www.facebook.com/share/v/hAMwPSdaHHHazx8Z/?mibextid=WC7FNe
About Ferrero Group
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
About 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
For more information, please visit www.Ferrero.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
The ‘Kinder Joy of Moving’ (KJOM) program, Pietro Ferrero Kindergarten (Baramati), Anganwadis (Baramati) and the 3MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India.
Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and Confederation of Indian Industry (CII) Award for Commitment to Food Safety.
For more information please visit: www.ferreroindia.com
