FANS OF ŠKODA SAYS VANNAKKAM TO CHENNAI
› Chennai plays host to Fans of ŠKODA this week
› Fans, customers, owners and their families congregate for celebrations and interactions with other ŠKODIANS
› Participants drive through scenic route along the Bay of Bengal coast
Chennai, February 21th, 2023– The Fans of ŠKODA juggernaut rolled into Chennai as a continuation of ŠKODA AUTO India’s efforts to connect and reach out to its customers across India.Also known as the Cultural Capital of India, Chennai set the stage for an entire day of celebrations, exchanges, and interactions among each other for fans, enthusiasts and owners of ŠKODAs and their families who showed up in overwhelming numbers.
Fans of ŠKODA began as a pilot project in February 2022 as part of the company’s larger INDIA 2.0 Project. While the Project delved on developing all new products and platforms specifically tailored for customers in India, INDIA 2.0 also involved customer centricity and customer engagement through increasing customer touchpoints, bringing down ownership costs and providing a platform for customers to interact with each other and with ŠKODA AUTO India.
Including the latest endeavour, Fans of ŠKODA has toured 14 cities across India gathering phenomenal response with over 550 fans participating to date. In 2023, this breakthrough activation is expected to reach out to more fans across 20 cities.
ŠKODA AUTO INDIA marked 2022 as its Biggest Year in sales with triple-digit growth of 125% and 53,721 units sold. The manufacturer’s customer-centric approach also saw it increase its customer touchpoints from 175 in 2021 to over 240 in 2022. The company’s best-selling car, the ŠKODA KUSHAQ SUV currently tops the safety list in India according to the latest Global NCAP crash tests. It earned a full 5-stars in both adult and child safety under GNCAP’s newer, stricter test protocols.
Today, ŠKODA is an industry leader with a 4-year/100,000 km standard warranty over the industry-standard 3-year one. In addition to this warranty is a 4-year Peace of Mind Package, a Complimentary Standard Maintenance Package, and an option to enhance the 4-year standard warranty to year 5 and year 6 of the ownership for both the KUSHAQ and the SLAVIA.
To sweeten the deal further, the automaker recently announced the Anytime Warranty initiative. This is a 1-year/20,000 km warranty package that can be added to any ŠKODA, including older cars like the RAPID and previous generations of the OCTAVIA, SUPERB and KODIAQ. The car needs to fulfil certain criteria to be eligible for the warranty. For instance,it must be under 7 years of purchase, must not have done more than 130,000 kms and pass the pre-warranty inspection among others. With this, the company is not only making warranty a flexible facility, but also ensuring older or out-of-warranty cars could avail of the convenience.
Moreover, Anytime Warranty allows buyers of a new ŠKODA the option to have an effective warranty of 8 years or 150,000 kms, whichever earlier, making this the best time to buy a ŠKODA. These benefits also pass on to the next owner of the ŠKODA if the customer decides to sell the vehicle, enhancing its resale value.
ŠKODA AUTO
› is successfully steering the new decade with the Next Level – Škoda Strategy 2030.
› aims to be one of the five best-selling brands in Europe by 2030, with an attractive line-up in the entry-level segments and moree-models.
› is emerging as the leading European brand in important growth markets like India and North Africa.
› currently offers its customers 12 passenger-car series: the FABIA, RAPID, SCALA, OCATVIA and SUPERB, as well as the KAMIQ, KAROQ,KODIAQ, ENYAQ iV, ENYAQ Coupé iV, SLAVIA and KUSHAQ.
› delivered over 731,000 vehicles to customers around the world in 2022.
› has been a member of the Volkswagen Group, one of the most successful vehicle manufacturers in the world, for 30 years.
› independently manufactures and develops not only vehicles but also components like engines and transmissions in association with the Group.
› operates at three sites in the Czech Republic and has additional production capacity in China, Russia, Slovakia and India, primarily through Group partnerships, as well as in Ukraine with a local partner.
› employs 45,000 people globally and is active in over 100 markets
ŠKODA AUTO INDIA
› fascinating customers in India since 2001.
› offers 5 models in India – SLAVIA, SUPERB, OCTAVIA, KUSHAQ and KODIAQ.
› present in more than 140 cities across the country with over 240 customer touchpoints
› recorded a triple digit growth of 125% with 53,721 units sold in 2022
ŠKODA AUTO India website – www.škoda-auto.co.in
ŠKODA AUTO India Communications Twitter Handle – @SKODAIndia_PR
