The Waterbase Limited Bags South India’s Best Brand Leadership Award 2024
Chennai, December 7, 2024 – In a glittering ceremony held at the Taj Club House, Chennai, The Waterbase Limited was recognized as the South India’s Best Brand at the South India Brand Leadership Awards 2024. The event celebrated exceptional achievements in brand building and innovative marketing practices across the region.
Endorsed by World Marketing Congress, CMO Global, and the World Federation of Marketing Professionals, these awards highlight excellence beyond financial success, focusing on consumer trust, quality, reliability, and distinction in competitive markets.
The Waterbase Limited is a pioneer in India’s shrimp aquaculture industry, dedicated to sustainable and innovative shrimp farming solutions. Incorporated in 1987, the company specializes in producing high-quality shrimp feed, processing and exporting shrimps of highest quality while offering a range of technical support services to shrimp farmers. With state-of-the-art manufacturing facilities Waterbase ensures optimal nutrition for shrimp, enhancing growth and yield. It also provides diagnostic and farm management services to improve productivity while promoting environmentally responsible practices. As a trusted partner, The Waterbase Limited plays a vital role in empowering farmers and advancing India’s position in the global shrimp market. Waterbase exports processed shrimps to various markets across the globe.
The Waterbase Limited emerged as a standout brand, excelling in delivering high-quality products, maintaining reliability, and demonstrating distinctiveness within its sector. The rigorous evaluation process also considered key attributes like trust, openness, vision, respect, and responsibility. The award was received by Mr. Abhijeet Shinde, Vice-President Sales, The Waterbase Limited.
The event brought together marketing professionals, brand leaders, and industry experts, fostering a spirit of inspiration and innovation. Speaking on the occasion, Mr.Ramakanth Akula, CEO of The Waterbase Limited, said, “This recognition reflects our commitment to delivering excellence to our customers while setting new benchmarks in the industry. We dedicate this award to our team, whose efforts make this possible.”
The South India Brand Leadership Awards aim to elevate the importance of branding in today’s competitive landscape, inspiring organizations to adopt cutting-edge marketing strategies.
About The Waterbase Limited
Incorporated in 1987, THE WATERBASE LIMITED is the pioneer in the Indian aquaculture Industry. The company’s business is built around Shrimp aquaculture – one of the most environmentally sound and sustainable sources of food and nutrition. Its businesses help serve global markets with products that offer consumers safe and traceable choices, while contributing to the growth of India’s Blue Economy.
WATERBASE is an integrated aquaculture company with Shrimp farms, hatchery, feed plants and processing facilities. The Company’s plants and manufacturing units are in Nellore District of Andhra Pradesh. The Company also offers farm‐care and animal health care products to aqua farmers. Waterbase’s presence across multiple stages of the shrimp value chain aids in offering quality products, ensuring complete traceability and food safety. Having been in the industry for more than three decades, WATERBASE understands the customers’ needs better and meets them by implementing a code of good manufacturing practices. The company believes that quality and food safety are the cornerstones of the businesses they operate in. It continuously improves products for better performance through investment in R&D and rigorous testing. The company is committed to the promotion & growth of sustainable aquaculture in India through responsible sourcing, ecofriendly practices, innovation, and farmers’ education. The company is promoted by Karam Chand Thapar (KCT) Group, a highly reputed and diversified Indian conglomerate with business interests in sectors ranging from Coal and Infrastructure to Real estate, and Aquaculture. Founded in 1929, the KCT Group has consistently striven to provide the highest level of service to our international and domestic customers. Waterbase is committed not only to continuing that rich business legacy, but significantly building & developing on it in the years to come.
