BSA Gold Star celebrates first anniversary in India, announces the limited-edition Goldie-kit
Strap: This festive season bring home a Gold Star with a limited-edition accessory set and an exchange bonus worth up to Rs 15,896; purchases before September 21 can save up to an additional Rs 23,702 on ex-showroom cost
Chennai; 8 September 2025: The BSA Gold Star came back to India last year, carrying with it the unmistakable charm of authentic British motorcycling. It also set a new benchmark in refinement by which large single-cylinders are now measured. A year on, the classic single is being celebrated with BSA’s first exchange programme for discerning enthusiasts, timed with the festive season.
The 650cc Gold Star stands apart for its design purity and craftsmanship. For its anniversary, riders can trade in any two-wheeler for up to Rs 10,000 in value. Every purchase also comes with a limited-edition set of hand-picked accessories: A tall windshield to cut the wind, a pillion backrest for comfort, a polished exhaust guard, and a rear rail that adds both purpose and style.
Sharad Agarwal, Chief Business Officer, Classic Legends, said, “Since its launch in India, the BSA Gold Star has found a loyal following. It takes forward the BSA spirit in a form that feels classic yet contemporary. Marking one year here makes us proud, and this initiative is our way of thanking riders for their trust and welcoming more enthusiasts to the BSA family.”
The exchange programme runs from August 23 to September 23, 2025. Together with the curated accessory kit valued at Rs 5,896, the total benefits are worth Rs 15,896, an anniversary gesture in keeping with BSA’s storied legacy that has been part of world motorcycling since 1861.
Classic Legends, manufacturer of BSA Motorcycles, has also announced the revised prices for the BSA Gold Star, following the GST 2.0 reforms. Riders purchasing the Goldie before September 21 stand to save up to Rs 23,702 on ex-Delhi showroom price.
BSA’s design heritage
The Gold Star carries forward BSA’s unmistakable British DNA. A rounded fuel tank with the iconic badge, polished metal touches, pinstriping, and chrome pipes set the tone. Modern details such as LED lighting, wire-spoke wheels, and crisp switchgear sit naturally within its classic café racer silhouette. With sculpted lines, a tall stance, and a deeply contoured seat, it feels as timeless as it looks.
Performance & engineering
At its core is a 652cc, liquid-cooled, single-cylinder DOHC engine that delivers 45hp and 55nm of torque, among the strongest and most refined in its class. It is tuned for smooth power, whether in city traffic or open highways. A 5-speed gearbox, assist and slipper clutch, dual-channel ABS, and a double-cradle chassis with telescopic forks make for confident, easy riding. Wide tyres, premium disc brakes, and a finely balanced suspension complete the package, offering stability, control, and long-haul comfort.
Colours & variants
The Gold Star comes in five finishes, each carrying a distinct personality:
• Shadow Black – understated and classic
• Insignia Red – bold, with racing heritage pinstripes
• Midnight Black – sleek and commanding
• Dawn Silver – elegant with premium detailing
• Highland Green – deep, rich, and sophisticated
Each variant is defined by chrome accents, precise detailing, and finishes that honour the brand’s legacy.
This festive season, step into the Gold Star story, a motorcycle built on heritage, engineered for today, and crafted to stand apart.
About BSA Motorcycles & Classic Legends Pvt Ltd
BSA Company Ltd, trading as BSA Motorcycles, was acquired in October 2016 by Classic Legends Pvt. Ltd, a subsidiary of The Mahindra Group. The brand’s vision is to revive the legendary Birmingham-based BSA DNA, introducing modern interpretations of vintage classics for a new generation. In 2021, BSA was awarded a £4.6 million grant by the UK Government for zero-emission motorcycle development under the low-carbon automotive initiative.
Classic Legends Pvt. Ltd. was founded with a vision to reintroduce iconic motorcycle brands in India & international markets. The company currently boasts an elaborate portfolio constituting Jawa, Yezdi & BSA marquee brands. It aims to bring consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the performance-classic motorcycle market.
