Mercedes-Benz introduces an innovative ‘Marketplace’ platform; aims at scaling up its pre-owned car business in India !
First time in luxury segment, an innovative ‘direct customer to customer’ marketplace offering the best price for seller, larger inventory of certified vehicles, convenient transaction and complete transparency
‘Mercedes-Benz Marketplace’ creates a win-win situation for the customers, the franchise partners and Mercedes-Benz India by offering complete transparency, increased inventory availability, the best price guarantee and one stop solution
Mercedes-Benz Marketplace is an omni-channel platform where customers can transact both online (through Roadster) and offline, through physical dealerships across the country
‘Mercedes-Benz Marketplace’ will encourage Mercedes-Benz owners and that of other brands to upgrade to a new or pre-owned Mercedes-Benz, offering the best value for their current vehicle
Mercedes-Benz Marketplace has the potential to scale-up the existing used car as well as new cars business of Mercedes-Benz India
Mercedes-Benz India aims at 50% higher online pre-owned car penetration with Mercedes-Benz Marketplace
Pune: India’s largest luxury carmaker Mercedes-Benz today announced the launch of an innovative ‘direct customer to customer’ selling platform called ‘Marketplace’. It provides both buyers and sellers of ‘Marketplace’ distinct benefits related to best price guarantee, enhanced inventory of certified vehicles available online, ease of transaction, a hassle-free experience and complete transparency in the entire process.
With this transparent, hassle-free and customer centric approach, Mercedes-Benz India wants to make the selling of a car as enjoyable as purchasing a new Mercedes-Benz. The Mercedes-Benz Marketplace is an ideal platform for sellers who seek the best value for their existing cars and looking for an upgrade to a Mercedes-Benz. Furthermore, Marketplace will offer the best price to the seller with a hassle-free experience and complete peace of mind.
With Marketplace, the buyer of a pre-owned Mercedes-Benz gets benefitted with a wider range of certified cars to choose from and upgrade, having complete transparency and assurance of the best value. Mercedes-Benz is the first luxury car manufacturer to provide such a unique solution, which takes care of the need of both the existing owners and that of potential buyers.
Speaking on the occasion of the launch, Martin Schwenk, Managing Director & CEO Mercedes-Benz India, said, “Following our motto of ‘reimagining excellence’ we want to create an enhanced luxury experience for luxury aspirants who wishes to upgrade to a Mercedes-Benz. Marketplace’s direct customer-to-customer model will provide discerning sellers and buyers the most transparent, hassle-free and convenient platform to sell existing car and upgrade. With this initiative, we create a win-win scenario for customers and an opportunity for our franchise partners to scale-up their pre-owned and new car business by offering a luxury brand experience. Marketplace will continue to set new benchmarks in terms of transparency, efficiency and customer centricity in the entire luxury pre-owned car business.”
Benefits to the customer:
Seller:
The best price guarantee for seller
Complete transparency between seller-buyer and the entire process
Ease of transaction: Upload vehicle details on Mercedes-Benz Marketplace online or at preferred franchise partners’ showroom (offline) and request for the best price to sell the car
One-stop solution including flexible solutions with brand benefits
Buyer:
An enhanced inventory now available through online platform integration, giving access to large number of vehicles to choose from
Complete transparency and hassle-free car purchase experience with added services of luxury brand
Benefits to the franchise partners:
Potential growth opportunity for both new car and pre-owned car business, with possible upgrade to a new or pre-owned Mercedes-Benz
Opportunity to provide a luxury brand service to both the seller and buyer- hitherto unavailable to customers in the unorganized market
Benefits for Mercedes-Benz India:
Create customer loyalty by offering the best possible price, larger inventory, transparency, hassle-free process and a seamless luxury experience
Opportunity to scale-up new and pre-owned business, by procuring very high quality pre-owned Mercedes-Benz cars from existing owners
Marketplace expected to boost pre-owned car business and online penetration:
The online penetration for used cars currently remains at 20% and with Marketplace; the penetration is estimated to further increase to 30%. Mercedes-Benz Marketplace effectively uses the potential offered by the online platform to provide complete transparency to sellers and buyers of Mercedes-Benz pre owned cars.
How Marketplace works:
Through the entire process, Mercedes-Benz Marketplace offers the seller, transparency at every step. The seller can update vehicle details in few easy steps on Roadster under “Sell your Car” or “Trade-in” module with the expected value for their
car. Mercedes-Benz dealership then takes care of the processes such as evaluation of the car, generating buyer leads, arranging for test drive of the car, ensuring completion of transactions between the buyer and the seller, thereby offering peace of mind to both individuals.
The process to sell a car through ‘Mercedes-Benz Marketplace’:
Customers can visit https://www.shop.mercedes-benz.co.in/ and follow the ‘Marketplace’ tab to sell their existing car. Additionally, all Mercedes-Benz dealers across the country are part of the Mercedes-Benz Marketplace.
Website-www.mercedes-benz.co.in
Twitter – @MercedesBenzInd
Instagram – @mercedesbenzind
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam.
At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.
In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine, AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M, the Mercedes-Maybach GLS 600 4MATIC and S 400 d 4MATIC and S 450 4MATIC. Mercedes-Benz India sold 4857 units in H1 2021 with a 65% growth compared to H1 2020. In 2021 Mercedes-Benz announced the futuristic and more customer centric ‘direct to customer’ model, called ‘Retail of the Future’ (ROTF). According to this new business model,
Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order and fulfil them, offering one transparent price and purchasing experience for customers
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