COLORS Tamil is all set to make the
month of February even more special for viewers by launching two
captivating fiction shows. Starting this Valentine’s Day, tune in to a
love story ‘Idaiyathai Thirudadhey’ which will air daily from Monday
to Saturday at 7:30 p.m. There is reason to stay glued to your seats
as starting February 17th, the channel has in store for viewers the
popular supernatural fantasy show ‘Naagini 4’, every Monday to Friday
at 8:30 p.m. Viewers can tune in anytime on VOOT to watch both shows.
Commenting on the two new shows, Anup Chandrasekharan, Business Head –
COLORS Tamil, says, “Idaiyathai Thirudadhey is a show that is in line
with COLORS Tamil’s philosophy of strong women-oriented stories. It is
a never-seen-before love story that blossoms between two people forced
into a wedlock. Naagini 4, on the other hand, is a supernatural
fantasy thriller that promises to keep viewers on the edge of their
seats. It is also a powerful story of women, albeit of a different
kind.’
Idaiyathai Thirudadhey is a complicated love story set in a powerful
political backdrop. What starts as a political game between lead
protagonists Sahana and Shiva leads to a series of unfortunate
incidents that forces the two to enter wedlock even though they are
poles apart. Starring Navin and Hima Bindhu this daily show is sure to
become a household favourite with its twists and turns.
Speaking about his association with Idayathai Thiridadhey, Navin, who
plays Shiva, said, “It is very exciting to be a part of an interesting
show like Idaiyathai Thirudadhey. The concept is very gripping and is
sure to steal the hearts of the audience as the name suggests.”
Hima Bindhu, playing the role of Sahana in Idayathai Thiridadhey,
adds, “Idaiyathai Thirudadhey is an interesting plot and the concept
is very intriguing. Sahana is a very endearing character who struggles
to deal with the trauma of being wedded to a guy she dislikes. On the
whole, it is going to be a captivating show filled with a different
kind of loves story.”
Naagini 4 is a mythical love-cum-revenge saga of a snake. This
blockbuster show on the Hindi GEC COLORS, will now be presented in
Tamil. Viewers will see popular faces like Nia Sharma, Jasmine Bhasin,
Vijayendra Kumeria and Sayantani Ghosh. The story revolves around two
women, Brinda and Nandhitha, whose past is intrinsically linked to
their future. Naagini Manasa gives up her powers to marry Keshav but
vows to take revenge on the Parikh family through her daughter
Nandhitha. At the age of 25, when she is supposed to acquire her
naagini powers, it is, however, discovered that they have transferred
to Brinda. The two were switched at birth, leading to a series of
fascinating twists and turns.
Watch Idaiyathai Thirudadhey to know how this forced wedding affects
the lives of Sahana and Shiva only on COLORS Tamil, starting February
14, from Monday to Saturday at 7:30 pm. Naagini 4 comes with a unique
twist, featuring more than one Naagini and will air every Monday to
Friday at 8.30 pm, starting February 17. Viewers can also tune in
anytime on VOOT.
COLORS TAMIL is available in all leading cable networks and DTH
platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel
(CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).
About COLORS Tamil: Launched in February 2018, COLORS Tamil is the
youngest general entertainment channel from the stable of Viacom18
that thrives to entertain the Tamil speaking viewers around the globe
through distinctive and powerful stories that inspire and celebrate
women and their families. Positioned as Idhu Namma Oru Coloru (the
colors of our motherland), COLORS Tamil focuses on storytelling that
matches the rich heritage of the Tamil Nadu culture with qualitative
and innovative programming. Some of our flagship shows are Velunachi,
Arya’s Enga Veetu Maapilai, Dance Vs Dance, COLORS Comedy Nights,
Singing Stars, Oviya, Vandhal Sridevi, Perazhagi, Thirumanam, Thari
and Malar amongst others.
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest
growing entertainment networks and a house of iconic brands that
offers multi-platform, multi-generational and multicultural brand
experiences. A joint venture of TV18, which owns 51%, and Viacom Inc.,
with a 49% stake, Viacom18 defines entertainment inIndia by touching
the lives of people through its properties on air, online, on ground,
in shop and through cinema.
