Chennai, February 17, 2020: To celebrate the Tamil culture in its truest form and show the best of Tamizh way of Life, TATA TEA Chakra Gold, a flagship brand from the house of Tata Consumer Products (formerly known as Tata Global Beverages), curated a one of its kind food festival, featuring delicacies from 15 districts of Tamil Nadu by locally sourced chefs, at the prime location of Marina Mall, ECR Road, Chennai.
The food festival was conceptualized keeping in mind the essence of TATA Tea Chakra Gold and the way it understands the region at its best. The look & feel of the stage was designed like a tea shop with thatched roof stalls, glass bottles filled with biscuits, tea stall man, newspapers and magazines hanging, and wooden benches for the visitors. The event was facilitated with engagement with the visitors with Tamil games- Pallankuzhi, and Tamil riddles, out of many, that would build a strong connect with the emotions of the region with its people.
Tamilians are proud of the way they look at life with discipline and processes, and their rich culture is an epitome of how one must practice life. This concept was prominent in the festival that displayed the core message through its local food items, ambience, conversations, and everything that brought out the best of Tamizh way of Life.
Speaking about the festival that was conceptualized to celebrate the Tamil culture and pride, said, Puneet Das, Vice President – Marketing – India, Tata Consumer Products, said, “As a popular tea brand of Tamil Nadu, Tata Tea Chakra Gold understands the Tamil culture and aims to celebrate by bringing together all the parts that complete the Tamizh way of Life. As a part of ‘Celebrating Tamizh Way of Life’ campaign, the food festival, with the presence of the popular Tamil Chef Damu, connected the dots between various local cultures in the state with a common thread of love for tea and food”
About TATA Tea Chakra Gold:
Tata Tea Chakra Gold is the second largest tea brand in South India and ninth largest across India, in terms of market share. Originally launched in 1985 as Chakra Premium Dust Tea, the product was renamed Chakra Gold in 1989. Over the last 30 years, it has built a strong equity in the markets of Tamil Nadu and Andhra Pradesh.Tata Tea Chakra Gold is one of the leading packaged dust tea brands in South India with a strong heritage of 34 years. It is predominantly sold in states of Tamil Nadu an Andhra Pradesh. Made from the choicest Assam teas, known for their strongest flavour, Chakra Gold is loved for its strong and lingering taste. With the restage of mother brand and launch of Tata Tea Chakra Gold variants – Activ+&Elaichi, Tata Consumer Products Ltd. intends to strengthen its portfolio play and build equity in the fast growing premium tea segment in South India.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. It was formed after a de-merger of the consumer products business of Tata Chemicals Limited into Tata Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. Tata Consumer Products is the 2nd largest branded tea company in the world and over 300 million servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as Tata Salt and Tata Sampann. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr and employs 2,200+ people in its branded business workforce. For more information, please visit www.tataconsumer.com
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. It was formed after a de-merger of the consumer products business of Tata Chemicals Limited into Tata Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. Tata Consumer Products is the 2nd largest branded tea company in the world and over 300 million servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as Tata Salt and Tata Sampann. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr and employs 2,200+ people in its branded business workforce. For more information, please visit www.tataconsumer.com
