New Delhi, October 19, 2023: Maruti Suzuki True Value is India’s most trusted, organized player of pre-owned
cars. Since entering the pre-owned car market in India in 2001, True Value has developed its pan-India presence
to include over 569 stores spread across 282 cites. It revolutionised the pre-owned car market and assisted
customers with technology and an ethos of transparency, reliability, and professionalism, addressing a
significant need gap. True Value is now all set to reach out even closer to customers by announcing the
inauguration of its first True Value ‘Extension’ outlet in Gohana, Haryana. With the demand for pre-owned
vehicles across the country, especially rural India, this pioneering initiative is aimed at empowering customers
in the hinterlands with more ease and efficiency to buy or sell pre-owned cars.
This novel endeavour builds on the established capabilities of True Value and commences a fresh phase of
reaching out to customers in the remote regions of India. This format will provide consumers with the proven
dependability and trustworthiness that True Value has upheld for the past two decades with a hassle-free
experience for buying and selling pre-owned cars. This outlet will also have access to environmentally
responsible scrapping support for customers’ older vehicles.
Speaking on the occasion, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti
Suzuki India Limited said, “It gives me immense pleasure to introduce our first True Value ‘Extension’ outlet in
Gohana, Haryana. This exemplifies our commitment to providing seamless and personalized experiences to our
customers everywhere, ensuring they get the best value for their money. With the inauguration of this digitally
enabled outlet, we aim to bridge the gap between urban conveniences and rural aspirations. True Value has
always been synonymous with trust, quality, and customer satisfaction with over 50 lakh happy families, this
initiative reaffirms our dedication to delivering exceptional service to every corner of the country.”
Through this initiative, True Value is extending its reach, a move that will bring the joy of mobility to tier-3 and
tier-4 cities. This expansion will increase True Value’s presence across India and make pre-owned cars more
accessible to a broader demographic, truly embodying the spirit of mobility for all.
These ‘Extension’ outlets of Maruti Suzuki True Value will continue to offer ‘offline to online’ integration and a
unique experience to sellers and buyers, making the whole process of selling and buying pre-owned cars hassle-
free
