Snapchat Celebrates the Onset of Spring and Harvest Season in India
Lenses customised for regions across the country
Celebrating India’s cultural diversity and the rich heritage, Snapchat has introduced localised lenses to mark the onset of Spring and Harvest season across the country. Though physically distant yet united in our efforts to keep the country safe, each one of us can welcome new beginnings and wish our friends and family abundance this year. The beautiful Spring festival is celebrated throughout the country, in the north and west we call it Vaisakhi, in the south – Puthandu or Vishu and in the East – Pana Sankranti, Bihu and PahelaBaisakh. For each state there is a special filter that can be accessed through the Snapchat app or the code attached below.
Puthandu (Apr.14) – Tamil Nadu
The Tamil New Year follows the spring equinox and celebrates the first day of the traditional Tamil calendar. Additionally, two styles of mango-based pachadi dish, combines many bitter-sour-sweet-pungent flavors to mark Puthandu.
