FIND THE NEWY OU: TECNO’S DIGITAL DRIVE CREATIVELY CONNECTS PEOPLE, SUPPORTS GOVERNMENT COMBAT COVID-19
Chennai, 21 APRIL 2020:As part of its stakeholder wellness strategy, TECNO, the global premium smartphone brand, through its #FIND THE NEW YOU campaign, creatively connects, engages, entertains, and motivates its customers,employees and channel partners amid the nationwide lockdown imposed by the government to fight COVID-19 pandemic.
The activities that have been rolled out as part of the campaign – Hack-sploring, #FindTheNewYou contest and TECNO RAKSHAKS –https://www.tecno-mobile.in/tecnorakshaks/ enable people to creatively utilize their time and break the monotony of work from home. At the same time, it allows them to find a collective purpose to help assistthe governmentto combat the pandemic.
Through ‘Hack-sploring’ TECNO has reached out to its stakeholders with a creative photography hack and contest which teach and inspire them to creatively use their everyday environment and properties to take the perfect photograph, thereby finding the professional photographer in them. The creative, educational video campaign has already received a strong social response by reaching 108 million users across its entire network, garnering more than 50 million views and upwards of 650 participants from a 3-week campaign.
‘TECNO RAKSHAKS’ is a WAP-based game that lets people play and also raise funds for the Prime Minister’s war chest put together to fight COVID-19. But rather than the players paying for it, for every ten points that they will score, TECNO, on their behalf, will contribute Re1 towards the PM Cares Fund.
Consumers will not have to download third-party applications to access the game, it can be played on any browser. Participants need to login using their Facebook profile or play as a guest. To score in the game,players need to swipe and kill the deadly coronavirus. There is no limit on the number of times the game can be played.
TECNO has also initiated multiple partnerships to provide meals to people of the low-income communities affected by the outbreak of coronavirus. Through its alliance with Zomato Feeding India and 100+ channel partners, TECNO is distributing ration kits to support more than 60,000 people across India.
