Volkswagen Announces Exciting Track Day Experiences for Customers at CoASTT, Coimbatore
| · Volkswagen India to host its first Performance car community weekend on October 10–11 at CoASTT racetrack in Coimbatore
· Bringing together driving enthusiasts from across the Volkswagen portfolio to celebrate a shared passion for performance, speed and adrenaline · A two-day celebration of German engineering, performance and driving experiences on and off the track, sign-up now at link |
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Volkswagen Passenger Cars India, a division of SAVWIPL
(Formerly known as Volkswagen India Pvt.Ltd.) Registered Office: E1MIDC, Phase 3, Village Nigoje, Kharab Wadi, Chakan, Pune, Maharashtra – 410501 CIN: U70102PN2007FTC133117
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Volkswagen India has announced the launch of VWe (Volkswagen Experiences) Track Day, a new experiential platform designed to bring customers and enthusiasts closer to the brand’s performance DNA through immersive driving experiences, driver development activities and community engagement. The inaugural edition will take place on October 10-11, 2026 at CoASTT, Coimbatore, a leading motorsport and driver training facility in India.
Created to celebrate Volkswagen’s legacy of engineering excellence and engaging driving dynamics, Volkswagen Experiences: Track Day offers participants the opportunity to experience their vehicles in a professionally managed environment while enhancing driving skills through expert-led sessions. The platform reflects Volkswagen India’s commitment to creating meaningful customer experiences that extend beyond vehicle ownership and foster a deeper connection with the brand.
The inaugural edition will bring together owners of Volkswagen’s performance-oriented models, including the Golf GTI, Tiguan R-Line, Tayron R-Line, Virtus GT and Taigun GT, alongside automotive enthusiasts, media representatives and Volkswagen leadership. Participants will engage in a range of on-track and off-track activities designed to showcase vehicle capabilities while emphasizing safe and responsible driving practices.
Over the two-day programme, participants will have access to curated driving experiences, including lead-and-follow sessions, autocross challenges, slalom exercises, off-road obstacle courses, go-karting, vehicle handling demonstrations and professional driving instruction. The activities have been designed to cater to varying skill levels, enabling participants to build confidence and better understand vehicle dynamics under expert guidance.
In addition to the track experiences, attendees will participate in technical masterclasses, owner networking sessions and lifestyle activities designed to create meaningful interactions among members of the Volkswagen community. The event will also feature dedicated hospitality areas, family-friendly experiences, interactive brand engagement opportunities and recognition programmes celebrating unique owner stories and achievements.
Volkswagen Experiences: Track Day marks the beginning of a broader experiential initiative aimed at bringing customers closer to the Volkswagen brand through curated driving programmes and exclusive ownership experiences. Through this platform, Volkswagen India seeks to create an ecosystem where customers can engage with the brand beyond traditional ownership touchpoints while celebrating the joy of driving that has long been synonymous with Volkswagen.
| About the Volkswagen brand
Volkswagen, a leading carmaker in Europe, sells its broad model range in more than 150 countries worldwide. Globally, the brand is consistently forging ahead with the further development of automobile production, with e-mobility, smart mobility and digital transformation as key strategic focus areas for the future. In India, Volkswagen has steadily strengthened its presence with a portfolio that includes the Virtus, Tiguan R-Line, the iconic Golf GTI, Tayron R-Line and the new Taigun. |
