TATA Tea Chakra Gold to support Hot Tea Shops in Tamil Nadu during COVID-19 with #OruTeaSollunga initiative.
Join the initiative to PAY FOR JUST A CUP of tea (each cup = Rs. 10/-) & help in bringing cheer to Tea Kadai owners
- Initiative enables patrons to donate for the cause of sustaining livelihoods of hot tea shop workers by paying for a cup of tea each cup worth Rs 10/-
- TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea,
Chennai, May 18, 2020:
As per the latest figures reported, Tamil Nadu has been one of the most affected states in the country in terms of total Covid cases. Large sections of the population have been adversely impacted with the restrictions to contain the disease thereby hurting economic activity across various sectors in the state. One such sector is the tea shops community. The Tea Kadais, as they are popularly known, are ubiquitous in the state and dot most streets across most parts of Tamil Nadu. With COVID-related restrictions impacting this sector, many tea shop workers are struggling for their livelihood.
In an attempt ease financial situation of the Tea shop owners, TATA Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward and has launched #OruTeaSollunga. This initiative is aimed towards extending financial support by raising interim funds for the selected Hot Tea Shops.
The initiative calls for people, to DONATE payment equivalent for A CUP OF TEA, (each cup worth Rs 10/-), from the comfort of their homes. The money can be paid digitally and will be sent to select tea shops in Tamil Nadu*. On its part, TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea to add to the contribution from patrons.
If you wish to be a part of the initiative, enter the UPI ID bharatpe.tea@icici into any payment app and donate payment for one cup of tea or as many as you like. Each cup is worth Rs 10./-. Log on to https://oruteasollunga.bharatpe.com for more details. Terms and condition apply.
Speaking about the initiative by TATA Tea Chakra Gold, Puneet Das, Vice President – Marketing, Beverages India, TATA Consumer Products, said, “Tamil Nadu’s Tea Kadais are a favorite destination for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing times for the livelihoods of many in this sector. Tata tea Chakra Gold has been one of Tamil Nadu’s popular tea brands and apart from being enjoyed across many households, it has many hot tea shop customers as well.
The initiative #OruTeaSollunga by the Tata Tea Chakra Gold, is aimed at giving the people of Tamil Nadu an opportunity to help the tea shop Anna in these difficult times. People can pay a nominal sum of Rs 10/-, (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as donation for the cause of these tea shop workers. As part of this initiative TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea, each cup worth Rs 10/-. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.”
The initiative is being followed in compliance with the Covid-19 guidelines, as provided by the local administration.
About TATA Tea Chakra Gold
Tata Tea Chakra Gold is the second largest tea brand in South India and ninth largest across India, in terms of market share. Originally launched in 1985 as Chakra Premium Dust Tea, the product was renamed Chakra Gold in 1989. Over the last 30 years, it has built a strong equity in the markets of Tamil Nadu and Andhra Pradesh. Tata Tea Chakra Gold is one of the leading packaged dust tea brands in South India with a strong heritage of 34 years. It is predominantly sold in states of Tamil Nadu and Andhra Pradesh. Made from the choicest Assam teas, known for their strongest flavour, Chakra Gold is loved for its strong and lingering taste. With the restage of mother brand and launch of Tata Tea Chakra Gold variants – Activ+ & Elaichi, Tata Consumer Products Ltd. intends to strengthen its portfolio play and build equity in the fast growing premium tea segment in South India.
About TATA Consumer Products Limited
TATA Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the TATA Group under one umbrella. It was formed after a de-merger of the consumer products business of TATA Chemicals Limited into TATA Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. TATA Consumer Products is the 2nd largest branded tea company in the world and over 300 million servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include TATA Tea, Tetley, Eight O’Clock Coffee, TATA Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as TATA Salt and TATA Sampann. In India, TATA Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the TATA brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr and employs 2,200+ people in its branded business workforce. For more information, please visit www.TATAconsumer.com
