Godrej aer introduces Fresh + Safe range with air & surface, fabric and travel sanitizer sprays, revolutionise the segment by building a dual category of fragrance & sanitisation products!
Mumbai, August 06, 2020: Godrej aer, a leading home and car fragrance brand, from the house of Godrej Consumer Products Limited (GCPL), unveiled Godrej aer Fresh + Safe range with a unique 2-in-1 combination of fragrance and sanitisation. The new range has three products including Godrej aer air and surface sanitizer spray, fabric sanitizer spray, and travel sanitizer spray. With hygiene becoming a must for the new normal living, Godrej aer is empowering people with this range offering amazing fragrance after use and sanitizes by killing 99.9% germs, be it at home or while being on the go. As a pioneering home and car fragrance brand, Godrej aer has launched the dual category of fragrance driven sanitisation products.
Godrej aer has always brought innovative solutions, redefining the home and car fragrance category. With the Fresh + Safe range, Godrej aer offers a unique proposition of refreshing aromas with 99.9% germ protection. Godrej aer and surface sanitizer spray provides aerial and surface sanitisation and is ideal for use on all surfaces and living spaces at home. The fabric sanitizer spray by Godrej aer is colour-safe and bleach-free and can be used on all fabrics at home such as curtains, rugs, bedsheets, towels, etc. Godrej aer travel sanitizer spray is an indispensable companion for all journeys. Be it for car, bike, flight, and train journeys, aer travel sanitizer spray is ideal for carrying during all kinds of such travels. The entire range is available in ‘cool surf blue’ fragrance and ensures 99.9% germ protection leaving the surroundings smelling amazing.
Speaking about the new range, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said, “It is believed that a hygiene product needs to smell clinical to be effective. With Godrej aer Fresh + Safe range, we will dispel this general belief as our new products sanitises and offer great fragrance together. Godrej aer is bringing another innovation in the home and car fragrance category. As a market leader, we are revolutionising the space by launching dual benefit products offering good fragrance with 99.9% germ protection. We want Godrej aer consumers to be protected whether they are indoors or outdoors without compromising on the freshness and fragrant experience.”
Both aer fabric and travel sanitizer are in a transparent liquid spray format, whereas air and surface sanitizer is an aerosol spray. Godrej aer air and surface sanitizer spray is available at INR 199 for a 240 ml can. The Godrej aer fabric sanitizer spray is priced at INR 199 for a 225 ml trigger-spray bottle. Godrej aer travel sanitizer spray, ideal for carrying during every travel, is priced at INR 99 for 85ml can. The Fresh + Safe range by Godrej aer is available for purchase on www.godrejaer.com along with other e-commerce shopping platforms, general and modern retail outlets.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.
Read more at http://www.godrejcp.com/
