Castrol Activ along with Ganesh Venkatram urge youth to #ProtectIndiasEngine; be catalysts of change for India’s mechanics!
- Castrol Activ will aim to invest up to Rs 50 lakh forupskilling mechanics,contributing Rs. 10 for every pledge received to #ProtectIndiasEngine
- A national initiative to support the mechanic community endorsed by actorGanesh Venkatram
- Youth can pledge their support by giving a missed call on 7574-003-002 or by visiting protectindiasengine.com
Chennai, 14 September 2020:India, one of the largest two-wheeler markets in the world, has been kept moving by its bike doctors – the mechanic community. Castrol Activ,India’s leading engine oil brand for two-wheelers, which enjoys a deep relationship with this community, today launched #ProtectIndiasEngine. This is a national campaign to urge India’s bikers, more specifically the youth to pledge support to mechanic upskilling programmes during these unprecedented times of the continuing COVID pandemic.
Conceptualised and developed in collaboration with Network18 and Mindshare, the initiative endorsed by Bollywood actor Ganesh Venkatram is aimed at educating and preparing mechanics for the new normal, as the country slowly begins to open up post lockdown.
Castrol Activ will invest up to Rs. 50 lakh contributing Rs 10 for every pledge received towards upskilling of mechanics. The educational programmes will focus on supporting them to learn new technologies and modern servicing techniques as well as to gain deeper understanding of enhanced health, hygiene and safety measures for their workshops as they restart business. Youth can pledge their support by giving a missed call on 7574-003-002 or by visiting www.protectindiasengine.com. The campaign will run across all Network18 channels and digital platforms from 10th September 2020 to the end of month.
Talking about this initiative, Sandeep Sangwan, managing director – Castrol India said, “Mechanics have helped the country to keep moving ahead even during the lockdown. There were several selfless mechanics who played their role as Covid warriors servicing vehicles at no charge, despite their businesses being significantly impacted. Saluting their passion and strengthening our commitment towards the mechanic community, at Castrol we are keen to prepare them for a bigger tomorrow and support their transition to the new normal through Castrol Activ #ProtectIndiasEngine.”
In the launch film of Castrol Activ’s #ProtectIndiasEngine campaign, Ganesh Venkatram reminisces, “Biking is my passion and first love. From winning Gladrags Mr. India to the Kick Ass Roles I have played in the movies, my bike has been my trusted partner. I have always counted on my mechanics to take care of my beloved vehicle in every circumstance – be it bad weather, accident or even something as basic as a tyre puncture or an oil top-up. They are facing difficult times due to the pandemic. For every moment that your mechanic has helped you, it’s time to show our gratitude and support to them by pledging for India’s amazing, unsung heroes. Let us pledge to #ProtectIndiasEngine!”
