Mercedes-Benz collaborates with SBI; reaches out to new set of HNI customer!
A unique retail-marketing tie-up to leverage SBI’s unmatched reach of potential HNI customers, for Mercedes-Benz’s attractive product offerings
- Mercedes-Benz India partners with the India’s Largest Bank to expand its customer base and create unique promotions for SBI’s HNI customers
- SBI HNI customers in all the 17 Circles pan India, will have access to the collaboration with Mercedes-Benz, enhancing the reach and increase market penetration
- SBI HNI customers who are potential Mercedes-Benz owners can avail online and offline benefits from the bank during the purchase of a Mercedes-Benz vehicle.
- Special Benefit for customers: SBI will offer attractive interest rate for a loan of tenure 2-5 years and benefits on the Processing Fees
- The SBI Customers can use YONO platform for online booking of Mercedes-Benz cars with additional benefits till December 31, 2020
- This is the first-of-its kind collaboration between both the iconic brands
Pune: India’s largest luxury carmaker Mercedes-Benz in a first-of-its kind collaboration, has partnered with India’s Largest Bank, State Bank of India, to offer attractive financial benefits, on owning a Mercedes-Benz. The collaboration will give Mercedes-Benz access to the unparalleled market penetration of SBI’s HNI customer base, while the bank’s customers will enjoy exclusive benefits while booking a marque luxury product like Mercedes-Benz.
The collaboration guarantees a host of financial benefits including an attractive rate of interest, additional benefits worth INR 25,000 exclusively for YONO customers who book a Mercedes-Benz vehicle through its Icon displayed on SBI’s digital platform YONO.
Commenting on the partnership, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz has been constantly exploring new avenues to reach out to potential customer base and this is the first time we are collaborating with any bank. The collaboration with SBI gives us an exciting opportunity to expand our customer base and reach out to the potential HNI customers of the bank with our products and services. We are confident the customers of India’s Largest Bank will be highly excited with the seamless online journey we have created through our e-commerce portal, and avail subsequent benefits from this collaboration.”
C S Setty, Managing Director (Retail & Digital Banking), SBI said, “We are glad to be associated with Mercedes-Benz to offer a rewarding experience to our customers while owning their favourite Mercedes car. With attractive interest rates and customized benefits including a smart digital option of booking the Mercedes on YONO, we look forward to witness our HNI customers live through a unique journey of getting home the car synchronizing with their lifestyles. We at SBI are optimistic that our customers will make the most of this advantageous offering amid festive season.”
This is first time State Bank of India and Mercedes-Benz is collaborating to give the customers unique experiences of both the brands’ offerings. The State Bank of India auto loan team has geared up to cater to all the requirements to deliver best services to all Mercedes-Benz customers. The Customers will experience unique journey through Online and Offline offering of Mercedes-Benz. Customers can book Mercedes-Benz car online through YONO Online Marketplace and get in-principle sanction of Car Loan, if eligible.
All customers booking a Mercedes-Benz car online through YONO will get additional benefit of INR 25,000 at Mercedes Benz dealership. Customers need to produce online booking confirmation and SBI loan sanction letter at the dealership to avail of the benefits.
The retail-marketing tie up with State Bank of India is a unique initiative to generate enquiries as well as provide online booking facility coupled with attractive benefits through the bank’s extensive national penetration to reach potential customers. SBI and Mercedes-Benz will promote the partnership over online and offline channels, including across branches and dealerships in order to reach the maximum number of customers.
About Mercedes-Benz India
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, MercedesBenz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2,600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.
Through the exclusive AMG Performance Centers located in New Delhi, Mumbai, Hyderabad, Bangalore and Kochi, the AMG performance sub-brand of Mercedes-Benz boasts of a strong retail network presence in the country. October 2019 also marked the introduction of Mercedes me connect and e-Commerce platform, the new digital initiatives for the best customers experience in India.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, SClass, E-Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, GLC 43 Coupe, long wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also accomplished the feat of starting the local manufacturing of the AMGs with the AMG GLC 43 4MATIC Coupe. With this, Mercedes-Benz India now manufactures Mercedes-Benz, Mercedes-Maybach and the Mercedes-AMG brands all in its state-of-art manufacturing facility. The Completely Built imported cars portfolio (CBU) includes the V-Class, CLS, CClass Cabriolet, the G 350d, the EQC and the exciting AMG range.
Mercedes-Benz India also took a firm step towards electro mobility with the launch of India’s first luxury EV- the ‘EQC’ in October 2020. Mercedes-Benz launched the AMG GT 63S 4MATIC+ 4 Door Coupé and the V-Class Marco Polo and also unveiled the New Mercedes-AMG A 35 4MATIC and the New GLA SUV at the 15th Auto Expo. The GLC Coupé was launched in March, which was also Mercedes-Benz India’s 10th CKD product in India. Mercedes-AMG also strengthened its portfolio in India with the launch of the AMG C 63 Coupe and the AMG GT R in May-2020. Mercedes-Benz strengthened its SUV portfolio with the launch of 2 news variants of the GLE, 3rd generation new GLS and the Mercedes-AMG GLE 53 4MATIC+ Coupe.
