McDonald’s India unveils new EATQUAL packaging specially designed for customers with limited upper hand mobility, in Chennai – Becomes the first brand in the industry to undertake such an initiative
December 17, 2020, Chennai: McDonald’s India West and South, that announced the launch of EatQual – a special pack for customers with limited hand mobility, on the International Day of Persons with Disabilities, unveiled this innovative packaging today in Chennai. With this, the brand has become the first food player in India to have undertaken such an initiative.
EatQual stems from the insight that the standard packaging typically requires customers to use both their hands to truly enjoy the delicious McDonald’s burgers. This makes it difficult for those with limited upper-limb movement to enjoy their favourite McDonald’s burger. EatQual addresses this challenge and ensures that everyone can bite into delicious burgers just as easily.
The brand launched a heartwarming brand film that showcases how EatQual makes the experience of enjoying McDonald’s burgers easy and delightful for its guests that have limited upper hand mobility.
