MARS WRIGLEY BRINGS A NEW, NUTTY TWIST TO SNICKERS® WITH THE LAUNCH OF FRUIT & NUT VARIANT!
~India only variant launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’~
~Furthers the brand’s proposition of ‘You Are Not You When Hungry’~
New Delhi, February 10, 2021: Mars Wrigley expands its portfolio with the launch of SNICKERS® Fruit & Nut, a new variant of its much loved chocolate brand. The all-new SNICKERS® Fruit & Nut offers a base of nougat with delicious fruits and nuts such as cashews and raisins, topped with a layer of caramel and enrobed with chocolate.
Available for a limited time only, the new variant to the SNICKERS® range will build on India’s love for dry fruit and chocolates and has been launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’, giving a spin to the brand’s global proposition of ‘You Are Not You When You Are Hungry’.
The new variant has been launched exclusively for the Indian consumers, in light with Mars Wrigley’s ambition to focus on their commitment to the market. SNICKERS® Fruit & Nut is a significant step towards strengthening the company’s India portfolio as a part of its localization strategy and has been developed to suit the local taste preferences of the consumers here.
Talking about the launch of SNICKERS® Fruit & Nut, Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “India is a priority market for Mars Wrigley, and we are committed to bringing new and exciting products for our consumers as a part of our localization strategy. Ever since its launch in the country, SNICKERS® has successfully become synonymous with hunger satisfaction, and its several new variants have received widespread love from its loyal consumer base. The new variant promises a delicious twist to an all-time consumer favorite, and we are confident that SNICKERS® Fruit & Nut will be well received by consumers across the country.”
SNICKERS® Fruit & Nut will be available across traditional and modern trade outlets for INR 25 and INR 50. The launch is supported by social media films that can be viewed on the brand handle here – Post 1 | Post 2.
About Mars:
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
Mars entered the Indian market in 2002. Today, there are over 1,000 Associates across Mars Wrigley, Mars Petcare, Mars Food, Royal Canin as well as the newly launched Mars Edge programme in India. Mars is continuing to invest for growth in India and operates four production units in the country to serve customers and grow the local economy.
