Mirchi Originals brings back the perfect fusion of drama, romance and comedy with the launch of ‘Kalyanam: Conditions Apply’ Season 3
The third season launched on Mirchi Tamil’s YouTube channel
Chennai, March 19: Mirchi Originals, the video entertainment content arm of Mirchi, is all set to launch Season 3 of the much-awaited web series, ACKO Insurance presents ‘Kalyanam: Conditions Apply’. Known for its candid humor and authentic narrative, the new season will be aired on Mirchi Tamil’s YouTube channel from 15th March, comprising a set of 6 episodes, that are fueled with a roller coaster of emotions. The series, written by acclaimed writer Kabilan Vairamuthu features the popular real-life couple – Senthil Kumar a.k.a. Mirchi Senthil and his wife Sreeja Chandran, and is directed by the stalwart – J. Jaswini.
The show, that is popular for its heartfelt take on contemporary urban marital life with a twist of comedy, features the beautiful relationship between Senthil and Sreeja – a married couple on and off screen. It sheds lights on simple, daily, extremely relatable incidents that a working couple goes through amid lots of love and laughter. The third season, a lockdown special, will bring to life the all new problems and struggles that this power couple had to fight through. Stuck within four walls for almost a year, this season puts their marriage through the real test – not to mention their daily chore list! And as the world gradually unlocks, there are glimpses of some special talents that the couple bring to the fore.
Commenting on the launch of Season 3, the director of the show, J. Jaswini says, “What I enjoyed most about directing the third season of Kalyanam: Conditions Apply is it’s quirky, comical outlook towards the lockdown. The lead couple being married in real life truly makes everything about it honest and candid. Through the third season, all couples that have lived together during lockdown will resonate with their journey.”
Adding to this, Ganesh Iyer, National Head, Original Content and Licensing, Mirchi says, “Kalyanam: Conditions Apply’, one of our flagship shows, has seen much love amongst the global audience, simply because of how true it is to the everyday lives of a married couple. With the third season, the show takes on a problem that was relatable for families across the globe – the lockdown. We are confident it will take the audience through an endearing journey of emotions.”
“We are proud to build on this unique content piece from our Mirchi Originals IP library. Our teams have always been attuned to the beat of the audience across language markets and have therefore successfully brought such cinematic and heartfelt narratives to life,” he adds.
Link to the show https://www.youtube.com/watch?v=AZ9bAtS3JDI
About Mirchi:
Mirchi, owned by Entertainment Network India Limited (ENIL), is an all-encompassing music and entertainment company that has India’s largest private FM radio brand with 73 frequencies across 63 cities – Radio Mirchi. Launched in 2001, Mirchi now has a variety of properties under their FM, LIVE, and Digital platforms, each populated with multi-lingual, multi-platform and multi-format content.
Mirchi has delighted its audience and the industry with an exciting line of properties under each bucket. Operating across the country with 3 distinct FM brands – Mirchi, Mirchi Love & Kool, it enjoys the highest listenership across the country and has a track record of developing innovative content. Mirchi’s LIVE properties like Mirchi Neon Run, Mirchi Music Awards (in eight languages), Mirchi Cover Stars & Mirchi Top 20, to name a few, enjoy a great brand love from across the country. Mirchi’s initial foray into the Digital space has helped it gain a strong position. With 24 online radio stations, the biggest radio website, biggest on Facebook, Twitter & YouTube, Mirchi has taken the digital world by storm. With digital properties like Filmy Mirchi, Mirchi Podcasts, Mirchi Indies and with a strong presence on social media, Mirchi reaches more audience digitally than it does through the radio! Overall reaching 100mn+ audience every month. Mirchi was also the 1st Indian brand to go international and now operates in the New Jersey, USA, and will be launching in Qatar & Bahrain as well in near future. Mirchi can also be heard at Rajiv Gandhi International Airport, Hyderabad. With such a wide presence, on-air, on-ground & on digital, Mirchi is truly everywhere.
Mirchi works on providing customized, hyper-local, multi-media solutions for the brands. Mirchi has been expanding and retaining its audiences, as well as, advertisers through the years. The emphasis is on generating results for the clients, whether it is generating footfalls, creating buzz or inducing trails, with a focus is on providing end to end solution under one roof. Mirchi has provided tailor made multi-media solutions to over 350 brands & looks forward to serving many more in future.
