COLORS Tamil to light up women’s dreams this festive season
~ In a world first, Who Wants To Be A Millionaire to be an all women game show
~ Evergreen movie star Radikaa Sarathkumar to host the iconic game show
~ Call for entry to open from 28th October on COLORS Tamil through SMS, IVR & VOOT
In a bold move, COLORS Tamil, the youngest Tamil General Entertainment Channel of India, today announced the upcoming Tamil version of world famous game show ‘Who Wants To Be A Millionaire’ as an all women edition! Titled Kodeeswari the show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar. In a first ever, the show will see only women on the Hot Seat.
“Women have always put the dreams of their loved ones ahead of their own. Kodeeswari is a tribute to the unconditional love and selfless sacrifice made by millions of women every day and everywhere. It is a show that believes in giving back, in resurrecting modest ambitions, in giving dreams an opportunity to come true. Because hearts that beat for others should never skip a beat for themselves.” Said Ravish Kumar, Head – Regional Entertainment, Viacom18, adding, “COLORS Tamil proudly announces Kodeeswari – an all-women edition of the popular quiz show hosted by the highly accomplished and iconic Radhika Sarathkumar. In a first ever, the show will see only women on the hot seat. With the support and encouragement of their loved ones, women shall play for an opportunity to make their own dreams come true.”
Commenting on the launch of ‘Kodeeswari’, Anup Chandrasekharan, Business Head – COLORS Tamil, said: “At COLORS Tamil, we have always identified the pulse of the audience and presented to them offerings that are unique and coming of age. Shows like Enga Veetu Mapillai, Dance Vs. Dance, Singing Stars in the non-fiction space have generated tremendous buzz for the channel and we hope to maintain the same with our latest endeavour, ‘Kodeeswari’. As we begin our audition process, we urge all inspired and educated women of Tamil Nadu to participate in this once in a lifetime opportunity to take the Hot Seat with none other than Radikaa Sarathkumar. We thank Radikaa for joining hands with us in this incredible journey.”
“Women are an important part of human society, acting act as the binding force. Amidst the cacophony to empower women, that has become a cliché across geographies and communities, I think, the need to simply acknowledge her for who she is and what she stands for, has been lost. ‘Kodeeswari’ shall be a platform where every contestant on the Hot Seat shall be celebrated for who she is and her journey amidst all her personal challenges”, said Radikaa Sarathkumar, who will host Kodeeswari.
To be a part of this prestigious and women-exclusive game show, one needs to stay tuned to COLORS Tamil every day at 8 PM starting October 28th (Monday) to November 3rd (Sunday). Each question will be active for 24-hours. Just one right answer from these seven questions can help one get a chance to participate in the show.
Entries could be sent through any of the following ways:
SMS KOD <space><option A/B/C/D><space><Age> to 509093
IVR – OPTION A – 505688201OPTION B – 505688202OPTION C – 505688203 OPTION D – 505688204
Download the Voot app or visit voot.com. Answer a simple question and get a chance to participate in Kodeeswari
Log on to www.colorstamil.in/kodeeswari to know more.
COLORS TAMIL is available in all leading cable networks and DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).
About COLORS Tamil: Launched in February 2018, COLORS Tamil is the youngest general entertainment channel from the stable of Viacom18 that thrives to entertain the Tamil speaking viewers around the globe through distinctive and powerful stories that inspire and celebrate women and their families. Positioned as Idhu Namma Oru Coloru (the colors of our motherland), COLORS Tamil focuses on storytelling that matches the rich heritage of the Tamil Nadu culture with qualitative and innovative programming. Some of our flagship shows are Velunachi, Arya’s Enga Veetu Maapilai, Dance Vs Dance, COLORS Comedy Nights, Singing Stars, Oviya, Vandhal Sridevi, Perazhagi, Thirumanam, Thari and Malar amongst others.
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.