Tourism Australia today announced the
launch of its ‘Virtual Travel Fair’, a bi-yearly travel sale that
gives Indian travellers an opportunity to grab attractive deals on
holidays to Australia. What started off as an airline sale, in its
sixth and current version has grown into taking leading tourism
attractions and experiences across Australia into its fold, ensuring
that in addition to unbeatable airfares, travellers receive
competitive prices on holiday packages. The announcement comes off the
back of Tourism Australia’s latest campaign ‘Experience the game and
beyond’, targeting passionate Indian cricket fans and giving them an
opportunity to be a part of the ICC T20 World Cup along with an
unparalleled holiday experience in Australia.
As part of the sale, Tourism Australia has partnered with seven major
airlines including Air India, Cathay Pacific, China Southern Airlines,
Malaysia Airlines, Singapore Airlines, SriLankan Airlines, and Thai
Airways to offer fares starting from just Rs 40,000*. The sale is
valid from 14 November to 13 December 2019 with a travel validity of
up to December 2020. Additionally, tourism products ranging from
hotels and car rental agencies to adventure and leisure experiences
have come on board to extend unmatched discounts, which can be
accessed through Tourism Australia’s Aussie Specialist Agents, Key
Distribution Partners and leading online travel agents like
MakeMyTrip, GoIbibo, Yatra and Cleartrip.
Promoted across various digital platforms; this one-of-its-kind,
industry-first initiative is a win-win for all, with Australia
recording a tremendous growth in visitation, partner airlines and
tourism products registering increased bookings and more importantly,
travellers getting access to great deals. The previous versions have
recorded over 87,000 bookings for partner airlines.
Commenting on the sale, Mr. Nishant Kashikar, Country Manager, India
and Gulf, Tourism Australia said, “We are always exploring avenues to
keep offering value for money holiday experiences to our Indian
travellers. We are proud to collaborate with seven leading airlines,
our key distribution partners and the Australian tourism Industry to
provide this opportunity to Indian travellers. The response to the
previous versions of the sale event has been phenomenal, and we are
confident of repeating this success given that 2020 is a power packed
year of cricket in Australia.”
In December 2017, Australia achieved its Tourism 2020 strategic goal
of over 300,000 arrivals from India, three years ahead of target.
India is currently the 8th largest inbound market for Australia, with
total arrivals for the year ended (YE) September 2019 at 386,400, an
increase of 12 per cent relative to the same period of the previous
year. For year ended June 2019, Indian visitors spent A$ 1.8 billion
(approx. Rs 8,800 crores) on their Australian trips, an increase of 17
per cent over the previous year. India is the 6th largest source
market in terms of expenditure for Australia, and currently is the
fastest growing inbound market with five consecutive years of
double-digit growth.
Deals offered by airline partners
Booking period: 14 November 2019 – 13 December 2019
Travel validity: Up to December 2020*
For more information visit
Airline
Return fares, per person, on economy class, starting from
Website
Air India
INR 50,950*
www.airindia.in <http://www.airindia.in/>
Cathay Pacific Airways
INR 43,320*
www.cathaypacific.com<http://www.cathaypacific.com>
China Southern Airlines
INR 25,400* (excludes taxes)
Malaysia Airlines
INR 41,050*
www.malaysiaairlines.com<http://www.malaysiaairlines.com/>
Singapore Airlines
INR 40,000*
www.singaporeair.com<http://www.singaporeair.com/>
SriLankan Airlines
INR 45,800*
Thai Airways
INR 40,750*
www.thaiairways.com <http://www.thaiairways.com/>
*Terms & Conditions/ Disclaimer: Tourism Australia is not a travel
agent, and is not responsible for providing, controlling, or
facilitating bookings of the offers stated on this promotion, as the
same are provided by individual airline operators, and travel agents,
both online & offline, and are subject to the terms and conditions
imposed by those parties. These fares are indicative only and may vary
from actual fares on respective airline websites. Fares quoted are
per person on return economy class unless otherwise specified. Please
visit the airline operator’s website for full terms and conditions and
to avail the offers. The above fares will not be valid during peak
travel & black-out periods including Christmas, New Year, Chinese New
Year, etc. Sale, black-out periods and travel validity differs for all
airlines.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for
promoting Australia internationally as a world-class destination for
business and leisure travel. Tourism Australia’s purpose is to
increase the economic benefits of tourism to Australia, supporting the
industry’s Tourism 2020 strategy, which aims to grow the overnight
annual expenditure generated by tourism to more than A$ 115 billion
annually by 2020.
The organization is active in around 15 key markets, where it aims to
grow demand for the destination’s tourism experiences by promoting the
unique attributes which will entice people to visit. Tourism
Australia’s activities include social and digital media, traditional
advertising, public relations and media programs, trade shows and
programs for the tourism industry, consumer promotions, online
communications and consumer research.
For more information visit
www.tourism.australia.com<http://www.tourism.australia.com> |
www.facebook.com/seeaustralia<http://www.facebook.com/seeaustralia>
To book your holiday to Australia, visit
www.australia.com/explore<http://www.australia.com/explore>
or further information, please contact:
Sarah Merchant
Treina Campos
Marketing and PR Executive, Tourism Australia MSL
+91-22-66280203
[email protected]<mailto:[email protected]>
+91 8879099741
[email protected]<mailto:[email protected]>
