AMWAY INDIA SALUTES THE SPIRIT OF WOMANHOOD ON WOMEN’S DAY!
Hosts wellness and grooming sessions; recognizes the success and contribution of women entrepreneurs in the business
Chennai, March 8th, 2020: Reiterating its commitment to women empowerment, Amway India, one of the country’s leading direct selling FMCG companies[1], launched multiple initiatives to celebrate women and their progress this International Women’s Day across key markets in Tamil Nadu. Promoting and practicing gender diversity, Amway India has helped close to 3.50 lakh women entrepreneurs, which is 60% of the total Amway direct sellers, work towards financial independence.
Commemorating International Women’s Day, Amway India organized a day-long health and beauty event promoting inner health for outside beauty. The celebrations started with an invigorating Zumba session followed by an engaging discussion on best grooming practices for professionals which was led by award-winning celebrity make-up artist Rama S. With an aim to recognize and encourage budding women entrepreneurs, Amway India also felicitated leading women direct sellers. The event concluded with a mesmerizing performance by the renowned all-female Carnatic Acapella band, The Spasht.
On the occasion, Gursharan Cheema, Senior Vice President – North & South Region, said, “Women play an intrinsic role in strengthening the socio-economic landscape of any country. Amway is a firm believer and supporter of women empowerment, and an equal opportunity employer. We take immense pride in the fact that almost 60% of Amway direct sellers are women. At Amway, we believe that fostering an environment of growth and creating viable opportunities for women will not only empower them to realize their full potential but also help strengthen the society, paving the way for inclusive economic progress.Saluting the spirit of womanhood, we dedicate today’s event to the advancement of women, their success and contribution in all spheres of life”.
A recent report by Bain & Company and Google highlights that women, through entrepreneurship, can generate transformational employment in India and create 150-170 million jobs, which is more than 25% of the new jobs required for the entire working-age population by 2030. Empowering women by providing them with the right platform and skills has been one of the core philosophies of Amway. The company has made concentrated efforts on skilling by providing close to 14,000 free training sessions last year in eight languages across more than 20 states, in addition to facilitating an e-learning portal for the direct sellers.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[1] direct selling company with presence in over 100 countries & territories.
Globally, Amway is 60 years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 780 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[2]. With the aim of increasing consumer outreach Amway has set up more than 65 Xpress Pick & Pay stores across the country.
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skin care brand[4]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed taking the needs of Indian consumers into consideration.
