Dollar Industries Ltd. unveils its brand new identity with Superstar Akshay Kumar
Hosts its first ever digital launch to reveal its revamped vision – ‘Wear the Change’ – DollarBadalGaya
02 June, 2020: Dollar Industries Limited, one of India’s leading brands in the hosiery segment, unveiled its new corporate brand identity with a fresh vision of ‘Wear the Change’. Following the Government’s norms of social distancing, the company digitally revealed its newly designed logo along with superstar Akshay Kumar and Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries, Ltd. The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of ‘Wear the Change’ by staying in tune with digitization and changing times.
Hosted via e-press conference, Dollar Industries Ltd.’s re-branding exercise is the result of a calculated decision to create a youth friendly image along with an improved brand architecture and user friendly interface. The reinvigorated brand identity will assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders. Dollar Industries Ltd. identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour.