INDIA – June 30, 2020 – All the Cadbury lovers out there, pay heed as Mondelez India brings to you the much-loved taste of Cadbury in yet another unique format with the launch of Cadbury Chocobakes Choc Layered Cakes. You can now relish your favourite Cadbury in a cake.
Commenting on this exciting launch, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment. We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space”
“Across the globe people today are relishing chocolate in different avatars especially within the bakery world and the Indian consumer’s love for all things Cadbury is unmatched. Therefore, this new innovation with the iconic taste of Cadbury at its core is sure to cause a stir amongst those looking for that extra bite of indulgence in their daily moments” he added.
The first of its kind offering, with a chocolaty cream sandwiched between delightfully light sponge cakes that are dipped in a chocolaty enrobing on the outside, is sure to melt in the mouth, leaving you craving for more with each bite. Bringing together the prowess of the company’s global baking expertise and the country’s favourite Cadbury taste, this exciting innovationis sure to mesmerise your palate and be the scrumptious highlight of your day. Priced at just Rs. 10 for a single pack (21gms) and Rs. 60 for a pack of six (126gms), Cadbury Chocobakes Choc Layered Cakes will make its online debut,through an exclusive preview, beforehitting the shelves in July.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita, and LU Biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com, follow the company on Twitter at www.twitter.com/MDLZ or Dirk Van de Put at https://twitter.com/dirkvandeput.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.