A message to our employees in India
Kevin Mayer – CEO- TikTok, COO – ByteDance
At TikTok, our efforts are guided by our commitment to democratizing the internet. To a large
extent, we believe we have been successful in this effort. Our platform has encountered an
unfortunate challenge in India. However, we stay resolved and committed to our mission, and are
working with stakeholders to address their concerns. TikTok continues to comply with all data
privacy and security requirements under Indian law and places the highest importance on user
privacy and integrity.
Since 2018, we have worked hard to ensure that over 200 millions users in India are able to
express their joy and creativity, celebrate self-expression, and share experiences with a growing
global community.
TikTok has enabled hundreds of millions of users to enjoy the creative works of artists,
storytellers, educators and performers from across the country who have forged new avenues of
livelihood improvement. While sharing their skills and talents on a global stage, these
performers, artists and entertainers have received opportunities for brand promotions and
associations that were once considered the exclusive domain of film stars and sports celebrities.
Today, it is a staple and reality for TikTok users even in remote cities, towns and villages across
the country. Empowered individual creators have become the most sought-after for digital
marketing campaigns. Small and medium enterprises and entrepreneurs have been able to realise
their growth ambitions and dreams by reaching out to thousands of potential customers and
consumers on a daily basis, through the platform.
Our creator community is what defines us and we take pride in the diversity of the creators on
our platform. These are unprecedented times but we remain committed to supporting the welfare
of our TikTok creator community till this interim order is in effect. Our creator managers are
actively engaging with our top creators to reassure them of our efforts and updates about path
forward.
Our daily audience of millions of users in India have come to rely on the joy and inspiration that
TikTok provides every day in a unique and democratized environment.
Furthermore, TikTok has leveraged this power of the internet to create greater social awareness
in partnership with global development organisations. Our partnership efforts with credible
national and global organisations such as UN Women, United Nations Development Programme,
UNICEF, and CRY have raised awareness and advocated for concerted action to end
gender-based, domestic violence and child marriage.
Our employees are our biggest strength, and their well-being is our topmost priority. We have
also assured more than 2,000 strong workforce that we will do everything in our power to restore
the positive experiences and opportunities that they can be proud of.
We have been heartened and encouraged by your love and support for our platform, and promise
to live up to the trust and faith you have showed in us. We look forward to continue playing an
active role in the mainframe of Digital India.
Newsroom Link – https://newsroom.tiktok.com/en-in/a-message-to-our-employees-in-india
