IndiLuxeon TataCLiQLuxury.comAnnounces the launch of the
Gourmet Category with the unique‘Apron Project2020” in Collaboration with India’s Top Designers
India, July01, 2020: IndiLuxe on Tata CLiQ Luxury, purveyor of premium &luxury Indian labels across Fashion, Home and Beauty,todayannounced the launch of its gourmet food category with an exciting collaboration with 10 of India’s most celebrated designers.
Gourmet delights – from artisanal chocolates and single origin coffees to organic foods – can bring joy to the day, and help enhance IndiLuxe’s desire to help itspatrons discover/explore/live the ‘Exquisite Everyday’.
In keeping with its ethos of curating Indian brands rooted in tradition, IndiLuxe has launched 50+ artisanal food brands that sellfarm-fresh produce grown via soilless farming techniques, freshly-ground gluten-free flours, handcrafted bean-to-bar chocolates, ancient grain cereals as well as artisanal cheeses, teas & Indian estate coffees to name a few. This category launch comes at a time when India, in lockdown, is discovering its inner chef.
Thismuch-celebrated on Instagramrelationship with food has also found expression inthe unique ‘The Apron Project 2020’. Here, IndiLuxe hasworked with 10 curated/handpicked designers whoare amongthe most celebrated and innovative names in contemporary Indian fashion and design – Anavila, AntarAgni, Doodlage, Jodi Life, Ka-sha, Khanijo, Nappa Dori, Padmaja, Payal Singhal and Urvashi Kaur. Each designer was invited to create a limited-edition apron that reflects the designer’s unique sensibilities in terms of aesthetics, craft and materials used.
Speaking on this occasion, Rina Shah, Business Head,IndiLuxe, said, “There is a powerful synergy between both, the art of designing and cooking. We all take great pleasure in cooking, and it is therapeutic for many. What is unique about this project is the fact that each of these designs is a true embodiment of the designer’s aesthetic sense. We are excited to have collaborated with these exceptional designers who have created pieces of art. With the launch of the Apron Project, I look forward to our valued, discerning customers embracing and encouraging their inner chef, and cherishing our aprons.”
Priced at Rs. 5,000 each and being a limited edition, ONLY 10 pieces of each apron design will be available for purchase on https://luxury.tatacliq.com/b-apronproject and https://luxury.tatacliq.com/indiluxe
About IndiLuxe on Tata CLiQ Luxury:
The IndiLuxe ethos is centred on re-imagining Indian luxury for the progressive mindset. Innovation, both in materials used and design, is always at the forefront. Each brand is rooted in India’s rich heritage and supports the desire for mindful living, borne of sustainable practices.
Materials used to make garments, accessories and conscious beauty products are often sustainably or ethically sourced. While the artisanal food catalogue is mindfully curated and the home collection is hand-made, often in small consignments, by skilled Indian artisans. Leaving the end results as beautifully crafted products that enhance everyday living.