TATA Tea Chakra Gold Becomes Official Tea Partner for Chennai Super Kings in IPL 2020!
Chennai, September 17, 2020: TATA TEA Chakra Gold, a premium tea from TATA Consumer Products, and a prominent brand in Tamil Nadu, announces its association as the official Tea Partner of Chennai Super Kings for the 13th edition of Indian Premier League.
CSK is an emotion that is deeply rooted in the fabric of Tamil Nadu. Led by talismanic MS Dhoni, it is a team that has the right spirit and determination and embodies the true spirit of its local fans. TATA TEA Chakra Gold, a blend crafted specially for Tamil Nadu, celebrates the same emotion and pride of the people of the state in its tea.
Driven by the quest for perfection, Tamilians take great pride in their methodical approach to all things in life with an eye for great detail. The Chakra Gold campaign for Tamil Nadu is a celebration of this very uniquely Tamilian code of life that is evident even in day-to-day situations.
The association of Chakra Gold with Chennai Super Kings is an extension of the celebration of Tamil pride, bringing together two brands that are so intrinsically linked to the state of Tamil Nadu.
Talking about the association, CSK CEO KS Viswanathan said: “We are happy to have Chakra Gold tea, which is made especially for Tamil Nadu, as our official Tea Partner for IPL 2020. As brands, we share a common passion for the people and the state of Tamil Nadu.”
Speaking about the association, Puneet Das, Vice President – Marketing, Beverages India, TATA Consumer Products, said, “’Tata Tea Chakra Gold is a blend specially crafted for Tamilians and celebrates the Tamil way of life. With the IPL season kick-starting, Chennai Super Kings, one of the biggest symbols of pride of Tamil Nadu, brings with it an emotion which binds different people from the state, rejoicing and celebrating together. Taking this as a wonderful opportunity, we are pleased to associate with this much-loved team as Official Tea Partner. We hope that this association, will resonate with the emotions of the people in Tamil Nadu who can enjoy the IPL season while sipping a strong cup of Chakra Gold.”
About TATA Tea Chakra Gold
Tata Tea Chakra Gold is the second largest tea brand in South India and ninth largest across India, in terms of market share. Originally launched in 1985 as Chakra Premium Dust Tea, the product was renamed Chakra Gold in 1989. Over the last 30 years, it has built a strong equity in the markets of Tamil Nadu and Andhra Pradesh. Tata Tea Chakra Gold is one of the leading packaged dust tea brands in South India with a strong heritage of 34 years. It is predominantly sold in states of Tamil Nadu and Andhra Pradesh. Made from the choicest Assam teas, known for their strength, Chakra Gold is loved for its strong and lingering taste. With the restage of mother brand and launch of Tata Tea Chakra Gold variant Elaichi, Tata Consumer Products Ltd. intends to strengthen its portfolio play and build equity in the fast-growing premium tea segment in South India.
About TATA Consumer Products Limited
TATA Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the TATA Group under one umbrella. It was formed after a de-merger of the consumer products business of TATA Chemicals Limited into TATA Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. TATA Consumer Products is the 2nd largest branded tea company in the world and over 300 million servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include TATA Tea, Tetley, Eight O’Clock Coffee, TATA Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as TATA Salt and TATA Sampann. In India, TATA Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the TATA brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr and employs 2,200+ people in its branded business workforce. For more information, please visit www.TATAconsumer.com
