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SonyLIV’s KBC Play Along heightens consumer delight with KBC 12!!

10 winners, 10 lacs, everyday through the season!

SonyLIV’s KBC Play Along heightens consumer delight with KBC 12!!

 National, 25th September 2020:

SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is aimed at rewarding the Aam aadmi like never before.

A crowd puller since its inception in 2018, ‘KBC Play Along’ registered more than 8 million users (1 billion interactions) on the platform last year. This season, SonyLIV takes the excitement notches higher by upgrading it to ‘Har Din 10 Lakhpati’, where 10 winners across India will stand a chance to win 1 lac each every day through the season. SonyLIV also adds on the feature of playing in teams this year. With this, users can invite their friends and family and form their own teams. The team score will be the total sum of the Individual players’ scores and the top-scoring team will win 1 lakh prize money every day. There is also the chance for referrals. A user can invite/refer friends and family to win additional points and earn a free subscription to SonyLIV for themselves.

Adding further excitement to the competition are the numerous prizes like a Car, Television set, Mobile phones, Bluetooth speakers amongst various electronics and gift cards that the users stand to win through the season.

KBC has always been a beacon of encouragement. In times like these, KBC Play Along is excited to offer moments of happiness to its users by winning big from the comfort of their homes.

Time to brush up your knowledge and log in to SonyLIV starting 28th September at 9PM for KBC Play Along.

Comments:

Aman Srivastava, Head – Marketing, Digital Business

“From the first ever digital auditions on SonyLIV to a resounding response online, this has been a year of innovations for Kaun Banega Crorepati. Our new feature ‘Har Din 10 Lakhpati’ is an extension in that direction to build the momentum around KBC Play Along and make winners out of our viewers. By gratifying 10 lakhpatis everyday, we not only intend to reward viewers sitting at home and expand winners’ numbers but also cater to aspirations of countless Indians for participating in India’s biggest reality game show.”

 Amogh Dusad, Programming and New Initiatives, Digital Business

“KBC Play Along this year brings together an interesting blend of the existing and the new. While we retain the magic of the game, we are also bringing alive new features like Teams to add another dimension to user experience and take second screen engagement to a new level. Therefore, to innovate further, this season with ‘Har Din 10 Lakhpati’ we are aiming to gratify the fans of KBC and turn home seats into hot seats”

 *T&C for KBC Play Along will be available here

 About SonyLIV

SonyLIV is the first Indian premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, the digital streaming player is home to 24 years of rich content from the library of Sony Pictures Networks India (SPN) with over 40,000 hours of programming. SonyLIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood Shows, Originals, 18,0b0+ hours of TV Shows, LiveTV, News, Lifestyle, Fitness and Kids content.

With 100 million+ app downloads so far, SonyLIV is the first amongst its competition to provide original and exclusive premium content to Indian viewers. SonyLIV is the first OTT platform to launch an Original web series – #Lovebytes, followed by India’s first Marathi Original – YOLO. Currently, the platform has over 150+ original shows spread across Hindi, Marathi, Gujarati and Bengali. The Tamil and Telugu library itself boasts of 2000+ hours of Movies and Originals. SonyLIV recently added new originals to its line-up – Avrodh, Your Honor, Undekhi and Scam 1992 being some of them.

Apart from being the official Indian streaming partner for Global Sporting events, SonyLIV keeps its viewers entertained throughout the year with Live action Cricket, Football, Tennis, Basketball, eSports, Racing and Fighting Sports. The platform offers its subscribers a host of premium International tournaments like the UEFA Champions League, Australian Open, Serie A, W.W.E., N.B.A., UFC, F.A. Cup, UEFA Europa League, UEFA Euro 2020, Olympic Games Tokyo 2020, Mzansi Super League, Big Bash, T10, ATP Tours, Impact Wrestling and The Ashes to name a few. SonyLIV also has rights to tournaments of Cricket Boards inclusive Cricket Australia, England and Wales Cricket Board & Cricket Ireland. In 2019, the service launched in the Middle East and has plans to expand its complete bouquet of services in several Southeast Asian countries.

SonyLIV has partnerships with key International studios – SPE Films, Lionsgate and iTV, which allows its subscribers exclusive access to award-winning shows like, Seinfeld, Power, The Good Doctor and Mr. Mercedes. The platform recently added a host of celebrated Hollywood shows to its library like LA’s Finest S2, On Becoming a God in Central Florida, Alex Rider, For Life, Lincoln Rhyme, War of the Worlds, Commons and Indebted amongst others.  SonyLIV also has exclusive local partnerships with the likes of TVF, which adds popular Indian Originals like Gullak and Tripling S2 to their vast content library.

For more information, log onto www.sonyliv.com

 About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

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