Vasmol Launches Herbal Shampoo Hair Colour, Vasmol Ayurprash, to Cover Greys Safely!
Chennai, Sep. 2020
Vasmol, India’s iconic hair colour brand, announced the launch of Vasmol Ayurprash, an herbal-enriched shampoo hair colour that provides consumers a safe, convenient and fast means to cover their greys.
Vasmol Ayurprash Shampoo hair colour is enriched with the goodness of herbal extracts, such as amla, bhringraj, methi and hibiscus and contains no ammonia, which makes it one of the most reliable and the convenient option for hair colour. The product is available in black shade and priced competitively at INR 20.
Shampoo hair colour is the newest and the fastest-growing segment in hair colouring category bringing convenience of use and fast results to the consumers. Vasmol Ayurprash combines the qualities of Ayurprash with modern techniques to make colouring not just easy but also a safe practice for consumers.
Mr. Ashish K. Chhabra, Joint Managing Director, Hygienic Research Institute said; “Vasmol empowers consumers with affordable, safe and natural hair colouring products. With Vasmol Ayurprash shampoo hair colour, we combine our legacy with modern and innovative techniques to bring convenience and care to our patrons.” He further added, “Vasmol is one of the most trusted hair care brands and has been offering its customers, credible hair colouring solutions for decades. We continue to renovate the brand with solutions that are relevant to today and resonate with our philosophy of care first, and encourage our consumers to embrace self-care and grooming through our campaign ‘Khud Ka Bhi Khayal’”.
The brand understands that its consumers don many hats and often go extra mile to take care of their loved ones. It is not surprising therefore, that in providing the best in family care, they often end up compromising on giving themselves the best of self-care. Through ‘Khud Ka Bhi Khayal’ campaign, Vasmol encourages everyone to take of themselves, as they do for their loves one, and ensures that every Vasmol product provides optimum care and ease of use.
The Vasmol brand is recognised for its range of natural ingredient-based exemplary products that are not only popular but also a landmark for the hair care industry.
About Vasmol:
Vasmol is the flagship brand of Hygienic Research Institute Pvt. Ltd., a company renowned for its extensive contribution to the cosmetics industry. Vasmol has been the safest, most trusted name for hair colouring for millions of Indians. At Vasmol our philosophy is care-first and our hair products – hair colours, hair oils and all new products will always reflect our care philosophy. Super Vasmol 33 Kesh Kala has been India’s favourite brand for more than six decades and continues to be one of India’s most trusted brands. Over the years, brand Vasmol has extended its presence by launching innovative products in various formats of hair colours. It has also made a strong foothold in the hair oil category by launching various oils having unique features.
About Hygienic Research Institute:
Established in 1957, Hygienic Research Institute (HRI) is an ISO 9001:2015 certified company and one of the fastest growing cosmetic companies in India. With a strong product portfolio under the Brand Umbrellas of VASMOL, STREAX and FLOROZONE, and its endeavour for launching path-breaking innovative and high-quality products, Hygienic Research Institute Pvt. Ltd. is scaling to newer heights in the cosmetic industry with every passing year. Best suited for Indian consumers, every beauty product of HRI is prepared with the help of cutting-edge technology. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration).
