Flipkart Returns With Its Annual ‘The Big Billion Days’ Event To Kick Off The Festive Cheer!
Starting October 16th – 21st Oct, the 6 day event will celebrate festive offers from lakhs of sellers, artisans, and brands
|● The Big Billion Days will begin from midnight of October 16, with an Early Access for Flipkart Plus consumers, and will run until October 21
● State Bank of India will offer a 10% Instant Discount for its Debit and Credit Card users
● Flipkart Plus customers will also enjoy an ‘Early Access’ on October 15th.
● No Cost EMI* with Bajaj Finserv EMI Cards, and leading bank credit & debit cards
● Assured cashback for consumers paying through Paytm Wallet and Paytm UPI
● Unique and never-before selection across top categories such as Mobiles, TVs, Appliances, Fashion, Beauty, Home & Kitchen, Furniture, Grocery, and more
● Lakhs of sellers, artisans, weavers, and handicraft makers from Flipkart Samarth to bring exciting offers
● 50,000 Kiranas onboarded to bring festive cheer to consumers across 850+ cities
● Partnered with India’s biggest Film and Sports stars including Amitabh Bachchan, Alia Bhatt, Ranbir Kapoor, Virat Kolhi, Mahesh Babu, and Sudeep Kiccha
Bengaluru – October 3, 2020: Flipkart, India’s homegrown e-commerce marketplace, today announced the timeline of its biggest flagship event of the year, The Big Billion Days – which will commence from October 16th. The 6 day event sets the tone for the country’s festive season, as millions of consumers, sellers, artisans, and brands come together to celebrate. The Big Billion Days event will focus on delivering it’s promise of a wide range of products with great value propositions to existing and new consumers, while providing growth opportunities to MSMEs and sellers across the country.
The Big Billion Days this year will bring exciting and stellar offers each hour, brought by lakhs of sellers and thousands of brands across categories. Further, Flipkart Plus customers will also enjoy an ‘Early Access’ on October 15th.
Strengthening its efforts to provide consumers attractive finance options, this year, Flipkart has enabled new and convenient payment offerings on its platform, to pave the way for an inclusive and consumer-centric shopping experience. Flipkart consumers shopping during The Big Billion Days will be able to avail a 10% instant discount through their SBI Debit and Credit Cards. Furthermore, no-cost EMIs will be made available to consumers through offers from Bajaj Finserv EMI cars and other leading bank credit and debit cards. Flipkart has also partnered with Paytm to offer assured cashback to consumers paying through Paytm Wallet and Paytm UPI, to expand the reach of seamless shopping. Debit-card EMIs on select cards (with no minimum balance) and Flipkart Pay Later continue to bring credit access to consumers.
The Big Billion Days are also set to expand the festive cheer to further generate employment opportunities in the country. This year, the sale-event will create over 70,000 direct and lakhs of indirect seasonal jobs as sellers, artisans, and brands gear up to fulfil consumer demand. Flipkart has enabled thousands of new sellers to join its platform in the last six months while hand holding them through their e-commerce journey including efforts such as free business incubation support for a limited period, insights in matters of product cataloguing, advertising and speed. In addition, the company has hosted several virtual learning and development events where sellers get a chance to speak with Flipkart representatives and leaders to understand and gain insights into the best practices to attain maximum benefits of e-commerce during the festive season.
To strengthen its existing supply chain capabilities, Flipkart has significantly expanded its Kirana onboarding program to include more than 50,000 Kiranas, who will in turn make last-mile deliveries to consumers in more than 850 cities. Through this initiative, e-commerce will become more personalized for consumers across the country while also creating additional income streams for its Kirana partners.
Exciting deals across top categories such as Mobile, TVs & Appliances, Electronics & Accessories, Fashion, Beauty, Food, Toys, Baby Care, Home & Kitchen, Furniture, Grocery, and Flipkart’s Private Brands are being offered by the lakhs of sellers and Flipkart Samarth artisans, weavers, handicraft makers, and other under-served communities. Bringing customized offerings and unique products, Flipkart has also forged new strategic partnerships with top brands across each category to bring a wide assortment of products and deals to ensure that consumers from metros to Tier IV cities look forward to The Big Billion Days. Moreover, this festive season consumers will also experience 2GUD through its social commerce platform to witness an uninterrupted video shopping experience with their favourite influencers showcasing the best offers on the latest fashion trends, gadgets, beauty, and more.
Announcing the launch of The Big Billion Days 2020, Kalyan Krishnamurthy, CEO – Flipkart Group, said, “The Big Billion Days stands for a celebration of brands, an assortment of collections never seen before, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on their festive season preparations. This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers we have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season.”
Flipkart is working with India’s favourite celebrities including Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu, who will be seen in creative avatars as they engage with The Big Billion Days event. Besides, consumers will also get to utilize their ‘Super Coins’ as they shop on the platform to get ‘Rewards Pass’ for never-before deals and up to 2,000 bonus coins for additional shopping.
About Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of over 250 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs has inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns –customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India’s fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.