This World Sight Day, Titan Eyeplus urges consumers to take 60 seconds of their time to get a lifetime of clear sight!
National, 7th October, 2020: Reduced eyesight is caused by multiple factors, including diseases like diabetes, eye trauma, cataracts or glaucoma. 3.6 Crore individuals suffer from blindness, globally with India being home to nearly 1 crore. While 80% vision impairment can be prevented by early detection and timely intervention, lack of access and awareness has been a major deterrent in individuals seeking eye care.
This year, the world observes World Sight Day on 8 October, an annual day of awareness held to focus global attention on blindness and vision impairment. On World Sight Day, Titan Eyeplus urges citizens to take out sometime out of their busy lives to take a simple online eye screening test that will give users an indication whether they need vision correction. Basis screening results, the brand will request the customers to visit an ophthalmologist or a qualified optometrist.
Mr. Saumen Bhaumik, CEO, Eyewear Division, Titan Company Limited sharing his vision behind the initiative said “Given that 80% of data acquisition by human brain is through eyes, importance of eye health cannot be overstated. But we often take the gift of sight for granted and do not take enough care leading to irreparable damages. None of us will be proud to know that India is home to over 25% world’s blind population of 36 Million. On this World Sight Day through a simple eye screening test we want to sensitize and urge our fellow citizens to spend 60 seconds of their life to know whether they have a Clear Sight”
The eye screening test is available on https://www.titaneyeplus.com/eye-screening
Out of 55 crore Indians needing vision correction only 14 crore have adopted some solution. The onslaught of COVID-19 has also led to an increase in screen-time for people across ages and has been a major contributing factor in declining eye health. Eye care and eye health has become even more of a necessity and Titan Eye Plus hopes to encourage and motivate as many consumers as possible to pay attention to their eyes.
About Titan Eyeplus:
Titan Eyeplus is India’s leading optical retail chain with over 580 stores across 230 cities and towns. The eyewear store hosts a variety of over 1000 frames and sunglasses from 40+ brands like Titan, Fastrack, RayBan, Vogue, Oakley, Tommy Hilfiger and premium brands like Cartier, Dior, among many others. Titan Eyeplus stores offer customized range of lenses for every prescription power and lifestyle need. Stylish frames start from Rs 599, while high-quality lenses start at Rs 399, making it the ultimate shopping destination for all budgets. Contact lenses from Bausch and Lomb, Alcon Ciba Vision, and J&J are also available.
Titan Eyeplus has constantly been pushing the edge on innovation and has recently launched audio & video sunglasses at an aggressive price of 3499 and 5999 respectively. Titan has also launched a breakthrough in lens technology in the form of ClearSight lenses which offers unparalleled clarity and durability, as tested by Colts Laboratory, US and Neo Progressive, lenses which adapt to the customers lifestyle. Core Titan Eyeplus advantage is their zero error eye test by optometrists trained and certified by Sankara Nethralaya and their award-winning customer service.
