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Mercedes-Benz leads the Indian luxury car market for the sixth year in a row, readies 15 new products for market launch in 2021!

13thJanuary2021 Mercedes-Benz leads the Indian luxury car marketfor the sixth year in a row,readies 15 new productsfor market launchin 2021‘Reimagining Excellence’willbe the motto for 2021: With 15 new and facelifted products, new physi-digital experience that drives the brand even closer to the customers, differentiated and best-in-class retail experience and long-term sustainabilityinitiatives, Mercedes-Benz India aims at reimagining excellence for its discerning customersin 2021Mercedes-Benz India sells 7893 cars in an unprecedented year: Q4 2020 sales grew by 40% over the preceding quarter,continuing the strong sales recovery trend 14% of Mercedes-Benz’ssales penetration in 2020 was throughonline bookingsThe 15 productsplanned comprisesa mix of models across body shapes, some without any predecessor in the Indianmarket Starting Q2, the all New A-Class Limousine, New GLA, AMG GT Black Seriesare some of the most promisingproducts lined up for a 2021 debutIn a COVID-19 pandemic affected unprecedented year, Mercedes-Benz sold 7893 units in Jan-Dec 2020period Strong come back in sales from Q3 2020onwardsbuoyed by a combination of factors like positive customer sentiment, festive seasonsales, unlocking of markets and stabilization of businessesKey volume drivers for 2020 remained the C-Classsedan, E-Class LWBsedan and the GLC, GLE and GLS SUVs

The New GLE, the New GLSand certain models of C-Classsedan, E-Classsedanand GLCmet with overwhelming customer demand Pune:India’s largest luxury car brand Mercedes-Benz continued its leadership position inthe Indian luxury car segment for the sixthyear in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 newcars to the customers in the January-December2020period.The brand with the Three Pointed Star made a strong comeback in sales after the initial set back in Q2(563 units), and registered a growth of 40% in Q4 (2886 units) compared to the precedingquarter (Q3: 2058 units). The Q4 sales performance continued the sales recovery witnessed since Q3 2020, buoyed by availability of new products, strong festive season and an overall positive customer sentiment, influenced by the gradual unlocking of the markets and stabilization of businesses. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced10 new products thatreceived overwhelming customer response. Mercedes-Benz accomplishedsignificant milestones in form of introducing the first ever luxury EV in India, the EQC,and rolling out the first ‘Made in India AMG’, GLC 43 Coupe, underlining the resilience we alldisplayed.” “We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners.” Mr. Schwenk added.

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