TATA CONSUMER PRODUCTS STRENGTHENS BEVERAGES WELLNESS PORTFOLIO WITH NEW PRODUCT LAUNCHES AND EXISTING PRODUCT ENHANCEMENT!
LaunchesTATA Tea Tulsi Green and TATA Tea Gold Care and relaunches Tetley Green Tea formulated with wellness ingredients!
Bangalore, January 11, 2021: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introducedtwonewproducts –TATA Tea Tulsi Green and TATA Tea Gold Care, and reformulated its existing Tetley GreenTea with added Vitamin C. These new offeringsare developedwith beneficial ingredientsthat are known to help improve the body’s immunity and enhanceoverall wellness.TataTea, Desh Ki Chai has a rich heritage ofover 30 yearsandis known for catering to the local tastes & preferences in various geographies.The 2 new product offerings combine the refreshmentof everyday tea with the goodness of Indian herbswhich are known for their health benefits:TATATea Gold Careis infused with a medley of five native ingredients that providewholesome goodness in every cup and promotewellbeing.Itpacks the goodness of immunity boosting ingredientTulsi and other native ingredients Ginger, Cardamom, Mulethi & Brahmithat not only make for a perfect cup of masala tea but also areknown to provide specific health benefits.TATATea Tulsi Greenis a blend of green tea and real tulsi leaves. Tulsi is traditionally known to boost immunityand green tea is known for its multiple healthbenefits.These two were brought together to create a product that tastes and feels good.The blend has been crafted keeping in mind the preference of consumers to use native ingredientsalong with home-made mixtures in their regular cup of tea.The promise of the brand is ‘Tulsi wali immunity, ab tasty bhi’. This has become even more relevant in current times whenconsumers are increasingly valuingauthentic ingredients in food and beverageproductswithout a compromise on taste.Tetley, the 2ndlargest tea brand globally, has an offering TetleyGreentea, whichis the second biggest green tea brand in India. Tetley Green Teaisan excellent source of antioxidants that are known to have various beneficial effects on health. Now, Tetley green tea bag rangein Indiahas been reformulated with added Vitamin Cand is relaunched as Tetley Green Tea Immune. Hence,Tetley GreenTeaImmune has all the goodness of antioxidantsrich green tea and added vitamin C,that helps support Immunesystem.Tetley Green Tea Immuneis availablein four exciting variants, (Classic, Lemon & Honey,Ginger Mint & Lemon andMango variant),to ensure rejuvenation in every sip. Sushant Dash, President, Packaged Beverages (India, Bangladesh and Middle East), Tata Consumer Products Limited said “We are enhancingwellness offerings in our beverage portfolio with the launch of two exciting variants in our Tata Tea brand-Tata Tea Gold Care and Tata Tea Tulsi Greenand the re-launch of Tetley GreenTea Immune. The pandemic has seen consumersshowing a significant preference fortrusted health and wellness products. Tata Tea and Tetleyarereputedbrandsin the tea segment and our new offerings will give consumers great quality teas alongwith the added benefits of these natural ingredientsand Vitamin C. Consumers can also buy these variants from the convenience of theirhomes,through e-commerce platforms. We will continue to invest in our brands and innovate tocreate quality and distinctive products for our consumers.”About Tata Consumer Products Limited Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-cook offerings. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brandssuch as Tata Salt and Tata Sampann. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 Cr.and employs 2,200+ people in its branded business workforce. For more information, please visit www.tataconsumer.com