Prime Video India saw its best ever viewership in the month leading-up to Prime Day, with the highest number of streamers enjoying the content on the service!
Chennai, 30 July, 2021: Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in ever, as they saw an overwhelming response from Prime members. With customers from over 96% pincodes of India placing orders and with the month leading up to Prime Day marking the highest viewership for Prime Video and highest number of listeners for Prime Music, Prime members enjoyed the best of what Prime Day has to offer with the unique SMB selection, new launches, great savings, and engagement with various Prime benefits.
This Prime Day, Prime members were in for a mega entertainment treat: Prime Video announced the world premiere of much anticipated movies across multiple languages. The list includes titles like Toofaan (Hindi), Malik (Malayalam), Ikkat (Kannada) and SarpattaParambarai (Tamil/Telugu), amongst others.
And consumers have spoken and consumers. Viewers not just in India, but also across the globe, have streamed the Prime Day content slate:
· The month leading-up to Prime Day was Prime Video India’s best ever in terms of viewership, with the highest number of streamers enjoying the content on the service
· Consumers were thrilled with the exclusive entertainment line-up curated for Prime Day. Prime Video is watched in 4400+ cities and towns across the country, and our Prime Day releases were enjoyed by consumers from 4100+ cities and towns. The exciting Prime Day entertainment line-up was streamed by viewers, not just across India, but also by customers from 190+ countries and territories
· Within 7-days from launch, Toofaan was watched by more customers on Prime Video India than any other Hindi Film in its opening week. The film was viewed in over 3900+ towns and cities in India and in 160+ countries and territories across the globe.
· Our local language movies – Narappa (Telugu), SarpattaParambarai (Tamil) and Malik (Malayalam), were each watched in over 3200+ towns and cities in India and in over 150+ countries and territories globally, highlighting the growing viewership and popularity of local language films not just in India but also around the world
· Hostel Daze (S2) emerged as one of the most loved shows amongst Young Adults within just a week of its launch, with viewership from 3600+ towns and cities in India and from over 100+ countries and territories around the world
If you haven’t streamed these exciting titles yet, it is time to make a weekend binge-list!
ABOUT AMAZON PRIME VIDEO
Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Original series, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place. Find out more at PrimeVideo.com.
Included with Prime Video:Ikkatjoins thousands of TV shows and movies from Hollywood and Bollywood, including Indian produced Amazon Original series such as Four More Shots Please!,The Family Man, Mirzapur, Inside Edge and Made In Heaven, and award-winning and critically acclaimed global Amazon Original series including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, Coming 2 America, Borat Subsequent Moviefilmand The Marvelous Mrs. Maisel available for unlimited streaming as part of a Prime membership. Prime Video includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.
Instant Access: Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
Included with Prime: Prime Video is available in India at no extra cost with Prime membership for just ₹999 annually.
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