Samco Mutual Fund launches its first brand campaign depicting their “Stress testing HexaShield framework”
Stress testing investing is the core philosophy of Samco Mutual Fund
Chennai, September 22nd 2021: Samco Mutual Fund launches its first-ever brand campaign to promote the mutual fund’s Stress-Tested Investment framework called ‘HexaSheild’, a strategy that will pick investments that endure and survive in various stressful situations and generate superior long-term risk-adjusted returns. The campaign aims to showcase how Samco Mutual Fund puts each of the businesses through a series of six rigorous tests defined by SAMCO’s proprietary HexaShield frameworkand only businesses that pass the HexaShield test shall form a part of the investable universe.
The TVC campaign displays the process of the stress test conducted on a car before its launch. It compares the process with the test process of Samco MFs’ ‘HexaShield Framework’ designed to test whether the business can last across a variety of macro and microeconomic pressures and be a compounding machine.
TVC Youtube Link- https://www.youtube.com/watch?v=-YSfBJ6t8t4&feature=youtu.be
Chirag Joshi, Chief Marketing Officer, Samco Group said, “We are extremely proud to launch Samco Mutual Fund’s first brand campaign that also depicts the core investment philosophy of our mutual fund. We had a very clear focus to create a very sharp and distinct positioning in this space which is already cluttered. Considering India’s first stress tested investing using our Hexashield Framework that we have developed, we wanted to show how stress testing is done for consumers’ safety for other products then why not for their investments? At the same time, we also wanted to communicate the whole concept in a format that is not only easily understood but is also memorable.”
Storyboard brief: The TVC primarily takes the example of a new car that is being crash-tested for a vertical car crash at great heights, assess the impact on the car and test the deployment of airbags ensuring the safety of the driver. The TVC showcases engineers testing various aspects of the car before they crash-test it to reveal the impact of the accident and the successful test of the car crash. This car-crash test draws a parallel to Samco’s HexaShield framework where the mutual fund will stress test each investment before including it in the portfolio.
The narrator in the background says, “Itni stress testing aapki safety kiliye, Kuchaise hi hum stress test Kartehainaapki investments ko.”
The TVC was conceptualised, written and produced by Samco’s internal marketing team.
About Samco Asset Management Pvt
Samco Asset Management Pvt Ltd https://www.samcomf.com/ is the asset manager to the Samco Mutual Fund having SEBI Registration No MF-077/21/03 having its registered office at 1003-A, 10th Floor, Naman Midtown, SenapatiBapat Marg, Prabhadevi(W), Mumbai 4000013. The Board of Directors and Core team are annexed herewith in the Corporate Profile.
Details about the Sponsor, SAMCO Securities Limited, https://www.samco.in/ is a wealth-tech start-up headquartered in Mumbai, which is one of India’s fastest growing companies in the Discount Broking Industry with over 250000 customers.
The company aims to solve problems and at an extremely affordable cost for its customers who actively trade or invest in the Indian capital markets with the use of algorithms, data science and artificial intelligence.
Details about the Trustee Company: Samco Trustee Pvt Ltd is the trustee to Samco Mutual Fund having its registered office at 1003-A, 10th Floor, Naman Midtown, SenapatiBapat Marg, Prabhadevi(W), Mumbai 4000013. The Board of Directors and their profile are annexed herewith in the Corporate Profile.
Disclaimer: Mutual Fund investments are subject to market risks, read all scheme related documents carefully. Past performance is not an indicator of future returns.