THIS DIWALI GROWEL’S 1O1 MALL GOES EPIC;
SHOWCASES PICTURE WORTHY DECOR DEPICTING THE RAMAYANA
Mumbai, October 29, 2021: Celebrating the victory of good over evil is the ethos of celebrating Diwali
as one of the most loved and celebrated festivals of our country. This auspicious time of the year
Growel’s 1O1 Mall, suburban Mumbai’s favourite family destination, encourages customers to start a
afresh with a positivity and leave all the negativity behind.
The mall’s décor this Diwali is themed on the largest ancient epics in world literature – The Ramayana.
Symbolising the triumph of lights over darkness, Growel’s 1O1 has created a mesmerising tunnel of
lights to brighten up the mood of the consumers at the entry of the mall. The festivities will continue
till November 14, 2021.
The captivating centre piece at the Atrium has the magnificent showcase of the Lord Shri Ram’s
journey back to Ayodhya after defeating Ravana and completing his 14 years of exile with the life–size
idols of Lord Shri Ram along with Sita Devi and Lakshman on the Pushpak Vaahan surrounded by
clouds, and Shri Hanuman also flying alongside.
Bringing in the festive cheer, Growel’s 1O1 has created activity zones to create fun moments and
photo opportunities inspired from the characters of The Ramayana, like the photo opportunity points
with the face cut–out of Rakshas Kumbhakarana eating ladoos, Archery game to knock of heads of
Ravana, pose as Shri Hanuman lifting the Sanjeevani Parbat among others. 
Speaking about the splendid décor at the mall, Sachin Dhanawade – Chief Operating Officer (COO)
Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall in Mumbai,
said, “The last two years have been exceptionally unnerving for everyone with uncertainties, being
away from loved ones and even losing some. This Diwali to bring in some positivity we have tried to
brought in the epic of The Ramayana to life at the mall to spread the message of hope. Customer are
also being delighted by some exciting offers by Growel’s 101 Mall and also the brands retailing at the
mall. We are hopeful that the festivities and the uplifted sentiments of the consumers will aid in full
recovery of retail businesses, while some categories are already indicating growth over pre–pandemic
sales levels.”
Furthermore, on shopping of ₹ 5,000 and above, customers can stand a chance to win a complete
makeover for their home. Besides there are exciting contests running on the social media handles of
the mall that include Guess the Ramayan Character, Shoot a Dance Reel in the Tunnel of Hope, Diwali
Special Funbola on the 31st of October, among others.
Over the years, malls have evolved from being a mere shopping place to a place for spending quality
time with family & friends for leisure & entertainment. Similarly, decor at malls has evolved to serve
as an attraction, elevate mood and encourage shopping. Festivities and activities at malls are now
focussed at offering a memorable family experience for its shoppers. Splendid décor worth
photography lends to customers sharing pictures of the mall decor over social media platforms.
About Growel’s 1O1 Mall:
Growel’s 1O1 Mall has an ideal mix of fashion, hypermarket, consumer durables, department stores,
white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food
court, and a 4–screen multiplex. The mall is anchored by prominent retailers such as Central, PVR,
Pantaloons, Big Bazaar, Max, Raymond, Miniso, AND, Croma, Game Loot, Hamleys, Aromas Café,
Barbeque Nation, Starbucks, Taco Bell, Burger King and Mc Donald’s amongst other international and
national brands.
