Chennai Embraces Comfort Tech Innovations: The Sleep Company Launches 5th Store and Hosts an Informative Panel Discussion on the Science of Sleep
Chennai, 30th July 2023- To increase interest and awareness regarding sleep health, The Sleep Company, Asia’s first and only provider of patented SmartGRID technology for peaceful sleep, celebrated the inauguration of its fifth store in Chennai with an enlightening panel discussion on the pivotal role of sleep in our lives. Esteemed panelists, Dr. Nileena N.K.M, Associate Consultant at Nithra Institute of Sleep Sciences, and Dr. B Priyanka an expert Musculoskeletal Consultant and Sports Physiotherapist, joined Mr. Ripal Chopda, the Chief Marketing Officer representing The Sleep Company, in this insightful discussion.
The Sleep Company has consistently been at the forefront of innovation and embarked on a dedicated journey of enlightening consumers about the importance of sleep hygiene. The event held special significance as it coincided with the grand opening of The Sleep Company’s fifth store in Chennai, driven by the remarkable surge in demand from the city.
“Expanding our presence in Chennai with the launch of our latest store, and having the privilege of hosting esteemed experts like Dr. Nileena and Dr. B Priyanka, fills us with immense joy,” remarked Mr. Ripal Chopda, CMO at The Sleep Company. “Our core mission at The Sleep Company has always revolved around improving sleep quality and enhancing overall well-being. The enlightening discussion on sleep and wellness during this occasion was truly eye-opening, and we are determined to continue fostering such dialogues throughout the country. This new store will undoubtedly serve as a hub for providing personalized sleep and sitting experiences, catering to the unique needs of our cherished customers in this vibrant city.”
“Recognizing the importance of sleep on our holistic health, both physically and mentally, is a journey that India is still embarking upon,” emphasized Dr. Nileena N.K.M, Associate Consultant at the Institute of Sleep Sciences. “Sleep is a vital component of our overall well-being, and it’s crucial to understand its significance. The dedication to educating people about sleep and promoting sleep hygiene aligns seamlessly with our vision. Witnessing a proactive approach to enhance consumers’ sleep experience through informative discussions is truly encouraging and essential for fostering a healthier society.”
“Understanding the vital role of sleep in maintaining proper posture and spine health is crucial,” emphasized Dr. B. Priyanka, expert Musculoskeletal Consultant and Sports Physiotherapist. “During sleep, our bodies recover and rejuvenate, making the right support and alignment essential to prevent orthopaedic concerns. The Sleep Company’s dedication to advanced sleep technologies and comfort is truly commendable. I am confident that their offerings will greatly benefit the residents of Chennai, promoting improved posture and spine health, leading to a healthier and more active lifestyle.”
On the path of achieving its vision of opening 100+ stores by March 2024, The Sleep Company has emerged as one of the youngest D2C brands with an unwavering focus on customer satisfaction over the past years. The brand’s efforts in educating consumers about sleep, along with the launch of the fifth store in Chennai, stand as a testament to its dedication to transforming sleep experiences for its customers.
Address: Old Number 132 and 135, New Number 18 and 20, Shanthi Colony, Main Road, 4th Avenue, Anna Nagar, Chennai. 600040
About The Sleep Company:
The Sleep Company is India’s leading comfort innovation company and the revolutionary patented SmartGRID mattress creator. One of the fastest-growing brands in India, they are disrupting the Indian D2C landscape and driving innovation in the mattress industry. What began as a quest for a scientifically-supported mattress, by husband-wife duo Priyanka and Harshil Salot, has evolved into a brand that provides products that enhance consumers’ sleeping and sitting experiences. The Sleep Company offers premium products, based on years of meticulous research that is light years ahead of its competitors with technology that is based on cutting-edge developments in the field of material science and sleep science. With customer-centricity at its core, the company began with a completely D2C business model but has now gone on to evolve into an omnichannel business. With the launch of its first retail store in Bangalore in June 2022, The Sleep Company kicked off its foray into the offline retail space and now plans to open 100+ stores by March 2024. Augmenting its discoverability and eliminating inefficiencies in its supply chain, the company has managed to further provide a distinct value proposition to its customers with an accessible premium product. The company so far has received a total funding of INR 191.4CR – Rs 177 CR in a Series B round led by Premji Invest and Fireside Ventures as well as Rs 13.4 CR in a pre-series A Round which was led by Fireside Ventures.
