Titan Company Limited Launches “Sign of You” for IPL’s Indian Sign Language (ISL) Feed
~ A first-of-its-kind multi-brand narrative bringing together seven House of Titan brands ~
Titan Company Limited announced the launch of “Sign of You”, a first-of-its-kind integrated campaign created exclusively for the Indian Sign Language (ISL) feed during the ongoing IPL season. Bringing together seven iconic brands from the House of Titan, it marks a unique creative collaboration that reimagines storytelling through the lens of accessibility and human connection.
The campaign unfolds through seven original films connected by the journey of a recurring protagonist, Misha, whose experiences move across different relationships, identities, and moments of self-expression. Together, the films create a shared brand universe that explores themes of love, belief, gratitude, acceptance, belonging, and individuality in everyday life.
Conceptualized as a unified platform led by Titan’s Corporate Brand Team, “Sign of You” brought together multiple creative partners including Ogilvy, Famous Innovations, Lowe Lintas, CaratLane’s in-house creative team, and production partner Superfly Films. Built specifically for the IPL’s ISL feed, the campaign is designed as a storytelling format created for the medium rather than adapted from existing communication.
Sharing his views, Mr. Ajoy Chawla, Managing Director, Titan Company Limited, said, “At Titan, we believe that what we create must reflect the world we live in — a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a House of Brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words.”
Speaking on the initiative, Sirish Chandrashekar, Head – Corporate Brand, Titan Company Limited, said, “One of Titan’s enduring strengths has been the freedom to experiment and create with purpose. This campaign reflects that spirit where multiple brands and creative partners are coming together to build communication that is inclusive by design and emotionally authentic. Storytelling has always been central to how Titan builds connections, and ‘Sign of You’ extends that philosophy.”
Maitri Ramkumar, Group Creative Director, Ogilvy Bangalore, said, “With ‘Sign Of You,’ we set out to create a reflection of the lives of those from the hearing-impaired community, brought to life by members of the community. A huge congratulations to all the Titan brands and their agencies who joined in to breathe life into this wonderful project that spotlights strength, grace, and lives unfolding in their absolute fullness.”
The campaign culminates in a collective sign-off that brings together the emotional themes represented across the films: Sign of Will. Sign of Gratitude. Sign of Precious. Sign of Thoughtfulness. Sign of Inspiration. Sign of Win. Sign of Togetherness.
Together, these expressions form the core of “Sign of You”, a reflection of the values Titan Company Limited strives to live every day. The campaign is now airing during IPL matches on the ISL feed.
About Titan Company: Established in 1984, Titan Company Limited has evolved from a single product category business into one of India’s leading lifestyle companies. Today, the company operates with over 10,000 employees and supports an extended ecosystem of nearly 38,000 people across its businesses. With a portfolio of 16 brands and a retail network of more than 3,603 stores, Titan remains committed to delivering sustainable, profitable, and responsible growth for all its stakeholders. Titan has built leadership positions across the jewellery, watches, and eyewear categories through a strong portfolio of trusted brands and a continued focus on delivering differentiated customer experiences. The company has also expanded into emerging lifestyle segments including wearables, Indian dress wear, fragrances, and fashion accessories, leveraging its deep understanding of consumer preferences to drive innovation and category differentiation.
