From GRWM to RGWM: Spinz BB Cream Sparks India’s Next Beauty Creator Trend
Chennai 10 August,2026: Social media’s favorite ‘Get Ready With Me’ (GRWM) videos have become the language of beauty creators worldwide. Now, CavinKare’s flagship skincare brand – Spinz BB Cream is giving the trend its own radiant makeover with RGWM – Ready To Glow With Me, inviting creators and consumers alike to celebrate effortless beauty and everyday confidence.
At the heart of the campaign is the energetic Spinz BB Cream music designed to fuel creator-led storytelling. With its catchy hook and high recall value, the music serves as a shared creative cue, inspiring creators to interpret the RGWM concept in their own unique way while making the campaign instantly recognisable across social media platforms.
To bring the movement to life at scale, Spinz has collaborated with over 100 beauty, lifestyle and content creators across the country. From quick college-ready looks and office routines to travel diaries, festive moments and everyday beauty rituals, each creator showcases their own interpretation of Ready To Glow With Me, highlighting how Spinz BB Cream effortlessly delivers a natural-looking glow for every occasion.
Extending the campaign beyond influencers, Spinz is also inviting consumers across India to become creators. Beauty enthusiasts can create their own #RGWM (Ready To Glow With Me) videos using the campaign soundtrack, share them on social media and tag Spinz.
Links: https://www.youtube.com/shorts/I2mb8InTEhI
https://www.youtube.com/watch?v=YSRk1149F28
Speaking about the campaign, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare said: “The beauty category today is shaped as much by creators as it is by consumers. People don’t just watch content anymore—they recreate it, personalise it and share it within their own communities. With ‘Ready To Glow With Me’, we wanted to create a platform that naturally fits into this creator ecosystem while giving our audience an opportunity to express themselves. It’s a campaign designed to be experienced, reinterpreted and carried forward by the people who engage with it.”
By bringing together an original music track, creator collaborations and consumer participation, RGWM – Ready To Glow With Me transforms a familiar social media trend into a distinctive Spinz movement. As more creators and consumers join in, the campaign reinforces the brand’s commitment to making beauty engaging, accessible and shareable for the digital generation.
About Spinz: When the World Cup Cricket fervour reached fever pitch in 1996, it was not just the men who were having fun. In the offices of CavinKare, an exciting new range of deodorants and talcs for women were taking form. Inspired by spin bowling, the range was called ‘Spinz’ and was launched in the markets in 1997. The brand has products catering to the skin care needs of today’s consumer through its flagship products Spinz BB Face Powder, Spinz BB Cream, Spinz Talc, Spinz Deo and Spinz range of perfumes. The brand has also stood testimony for introducing many path-breaking innovations in the beauty segment. One of the significant innovations introduced by CavinKare under the brand Spinz is India’s first ever BB Talcum powder for face.
About CavinKare: CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’.
