- Celebrated on November 11 (11/11), PEPERO Day draws inspiration from the shape of the snack sticks and the Korean tradition of sharing them with friends and loved ones
- An influencer-led digital campaign takes the message of friendship, love and sharing to consumers
National, November 6, 2026 : What began as a uniquely Korean tradition has evolved into a celebration of friendship and the joy of sharing. Bringing this cultural celebration to Indian consumers, LOTTE India, through its iconic Korean snack brand LOTTE PEPERO, is marking November 11 (11/11) as PEPERO Day. The date resembles the shape of four PEPERO sticks and has inspired the tradition of exchanging the much-loved snack with friends and loved ones. Through its campaign, ‘Celebrate This PEPERO Day with Your PEPERO Pals!’, the brand brings this tradition to life, anchored in its larger philosophy of ‘We Are All PEPEROs’.
Commenting on the campaign, Ms. Rachna Anbumani, Vice President & Head – Marketing, Lotte India Corporation Pvt. Ltd., said, “Building a brand that resonates across markets requires more than introducing a product; it calls for understanding the cultural contexts, consumer aspirations and shared values that shape people’s lives. As consumer engagement increasingly moves towards communities and participatory experiences, brands have an opportunity to become part of conversations that extend beyond their immediate category.
We at LOTTE, wanted to introduce the iconic PEPERO Day which is celebrated in Korea on 11th November (11/11). We see this as an important dimension of building enduring brand relevance. Our approach is to create connections that consumers can relate to, participate in and make their own, while ensuring that the brand’s identity remains consistent and meaningful across markets.”
At the heart of campaign is the belief that everyone has a PEPERO Pal – someone with whom even the simplest moments become memorable. Through this thought, LOTTE PEPERO seeks to extend the occasion beyond the conventional idea of exchanging gifts, making it a celebration of the many relationships and connections that shape everyday life.
Links:
- https://www.instagram.com/p/DfCpXJksaYs/
- https://www.instagram.com/p/DfHm-JiPug8/
- https://www.instagram.com/p/DfKj1slCLyZ/
- https://www.instagram.com/p/DfMhjJgo0DK/
To take the campaign to a wider audience, LOTTE PEPERO is collaborating with influencers, leveraging creator-led storytelling across digital platforms. The collaborations encourage audiences to identify their PEPERO Pals and celebrate the occasion in their own ways, on PEPERO Day.
About LOTTE India: LOTTE India Corporation Private Limited entered the Indian market post the takeover of Parrys Confectionery from Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly LOTTE Confectionery), the parent company of LOTTE India is part of the Korean conglomerate, LOTTE Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, Joee, Lolly Bliss and Eclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacture to seven other units spread across India. LOTTE India aspires to achieve leadership status in all categories it operates in.
