Season of spring and summer fills the nature with bright strokes of beautiful colors. Keeping the season’s freshness in mind, BIBA, the leading Indian wear brand launches ‘Many Shades One Me’ campaign promoting the Summer 2022 Collection, which is bold and lively. The campaign highlights the modern woman’s beauty and confidence and asserts that the woman should be treated as an individual. It’s more than just a gender. To evaluate her based on her work. It’s not her face. She should not be revered as a mother figure, nor should her beauty be objectified. Treat her equally and not specially. Expect the same things from her that you would from any other individual.
Keeping the season’s freshness and energy in mind, BIBA has designed a collection that has a lot of new to look forward to. They have a new range where they are bringing back salwars in fun prints and sets. The designers have also introduced a collection with the same print in the top and bottom making them like contemporary coord sets. The Mom n me range is something to look out for with young and comfortable styles in a fresh pallete that is ideal for summer. The rage also comprises of comfortable casuals, work wear, festive range, bottom wear.
