Why Korean Snacks Like Lotte PEPERO Are Becoming a Favourite Among India’s Gen Z
For India’s Gen Z, Korean culture is no longer limited to binge-watching K-dramas or listening to K-pop playlists. What started as entertainment has gradually become part of everyday lifestyle choices, influencing fashion, skincare, café culture, and now even snacking habits. Today, Korean snacks are becoming a familiar sight in hostel rooms, college canteens, study sessions, and casual hangouts between friends.
Among the snacks gaining popularity, Lotte PEPERO has quietly emerged as a favourite among students. Easy to carry, simple to share, and instantly recognisable, it fits naturally into the fast-moving and social lifestyle Gen Z relates to.
Here are five reasons Korean snacks like Lotte PEPERO are finding a place in India’s Gen Z culture.
1. Korean Entertainment Made the Culture Feel Personal
For many students, Korean snacks first appeared on screens long before they appeared in stores nearby. Whether through K-dramas, BTS content, Korean variety shows, or creator vlogs, food became part of the larger Korean lifestyle Gen Z was already emotionally invested in.
Over time, trying Korean snacks stopped feeling unfamiliar and started feeling exciting. For many young people, picking up something like Lotte PEPERO feels less like trying a foreign snack and more like experiencing a culture they already connect with daily online.
2. Gen Z Enjoys Snacks That Feel Globally Connected
Today’s students are far more open to international food trends than previous generations. Social media has made global culture feel accessible in real time, and Gen Z enjoys discovering snacks that feel both trendy and different from everyday options.
Korean snacks stand out because they balance familiarity with novelty. PEPERO, with its crunchy biscuit sticks coated with choco, feels light, easy, and perfect for quick snacking between classes, study sessions, or travel.
3. Sharing Snacks Is Part of College Culture
College life revolves around sharing, whether it is playlists, food, inside jokes, or late-night conversations. Snacks that are easy to pass around naturally become part of these moments.
That is one reason Lotte PEPERO fits so effortlessly into student culture. Its neat biscuit-stick format makes it convenient to share during lectures, road trips, library breaks, or hostel conversations. Often, the snack itself becomes secondary to the interaction happening around it.
4. Korean Snacks Fit Perfectly Into Gen Z’s “Aesthetic” Culture
For Gen Z, food is no longer just about taste. It is also tied to routines, moods, aesthetics, and online identity. Reels, study vlogs, desk setups, café content, and lifestyle videos have turned snacks into part of visual culture.
Korean snacks naturally work well in this space because they feel visually clean, trendy, and recognisable. Lotte PEPERO, in particular, has become one of those snacks that quietly appears in study tables, café photos, movie nights, and social media content without feeling forced.
5. Small Comfort Rituals Matter More Than Ever
College life can feel exciting and overwhelming at the same time. Between assignments, internships, exams, and social pressure, students increasingly value small comfort moments during the day.
Sometimes, something as simple as opening a snack during a late-night study session or sharing one with friends after class becomes part of everyday emotional comfort. Lotte PEPERO is quietly becoming part of these little rituals that students associate with relaxation, friendship, and familiarity.
At its core, the popularity of Korean snacks in India is about much more than food. It reflects how deeply Gen Z connects with global culture, shared experiences, and everyday social rituals. For many students, Lotte PEPERO are no longer just a snack. They have quietly become part of friendships, routines, and the small moments that define college life.
