With an aim to offer fun and excitement to the people of Chennai in snacking throughout the day, CavinKare has opened its first and newly conceptualised Garden store in Triplicane. With a unique combination of ‘quality, ‘wide range’ and ‘affordable’, Garden store represents an entirely new shopper experience by satisfying consumers’ rapidly growing appetite for quality smaller meals that can be consumed on the run.
The store is open from 9 AM to 11 PM every day and establishes itself as a first-of-its-kind in the city by offering everything from Snacks to Sweets, Cakes, Sandwiches, Pastry and Chat items under one roof that caters to every customer.
Commenting on the launch of Garden store, Mr. Manu Ranjith, MD of CK Foods Pvt. Ltd. said, “Consumers are shifting away from the traditional snacking definition to include a more expanded variety of options to satisfy a more sophisticated food palate. And, this evolving definition is majorly being spearheaded by millennials who, generally, have a passion for food exploration and like to try new flavours and push boundaries. For the first time in the city, Garden store is able to offer almost an endless variety of smaller meals for people on the run. Wide range of quality products combined with affordability is our key differentiator and customer will find a minimum of 200 products in our store at any point of time.”
About Garden:
Garden a 35+ year old brand, marketer of farsan, namkeens, wafers and sweets was acquired by CavinKare in August 2009. Garden Namkeens stands for authenticity and meeting the expectations of every Indian, regardless of his or her region of origin. With more than 100 SKUs over the years, Garden has ventured into the South Indian savouries category by catering to the ever growing demands of its south-indian consumers. On continuity of that, Garden has now opened the retail store, which is purely vegetarian with a wide range of snacks and sweets including a variety of eggless cakes and pastries which would be available at the store.
About CavinKare:
CavinKare is a diversified FMCG conglomerate with business interest in personal care, professional care, dairy, snacks, foods, beverages Ambient & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s&; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavour. Today, with a turnover of over Rs. 1600crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. Cavinkare ‘s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. “CavinKare Pvt. Ltd has been ranked as ‘India’s most trusted FMCG diversified Brand’ by The Brand Trust report India study 2016.”
