Coromandel International supports the natives for a livelihood on the initiative – Driver for decent lifestyle
(Earth is covered by water and fishermen are the king of the ocean)
Chennai, 28, February, 2022: Periyakuppam and Chinnakuppam are the neighbourhood of Coromandel International Limited, Ennore. Marine fishing is the major occupation of these two habitations. Motorized boats are the major source of income to the small and marginalised fishermen living in these hamlets and facilitate them running decent lifestyle by having their own boat with investment of Rs. 3 Lakhs including fibre boat, engine, fishing net, etc.
During FY 2021-22, CIL, Ennore distributed 10 boat engines to both Periyakuppam and Chinnakuppam to support the motorised boat owners to replace their damaged engines. Recent slowdown in local economic affected greatly in fishermen life result of series of lockdowns for Covid.
Background of the project: Since the boat engines are exposed in salt air and water, corrosion and damages are the common phenomena. Each boat owners have to change their engines once in three years, for this, they look for new engines at subsidised rate from state Fisheries department (Beneficiary contribution 60% Govt. subsidy is 40%). Per engines cost Rs. 72,000/– Model: Greeves 3510 (10HP) Marine Diesel Engine with stainless steel power pole assembly.
Project details:
To supplement the initiatives of state fisheries department, Coromandel International Ltd. distributed 10 boat engines at full subsidy to the marine fishermen in Periyakuppam and Chinnakuppam through Corporate Social Responsibilities (CSR) initiative under sustainable livelihood development category. It reduces the time for waiting subsidy from state Govt. and facilitate the newcomers to get into fishing activities without much struggle.
This initiative helps them to rescue from being trapped into the hands of moneylenders (2 to 3% interest).
Beneficiaries on this initiative: Mr. S. Mani aged 62 from Periyakuppam in a month could make an average of Rs. 25,000 to 30,000 for family income. this initiative saved the family from debt and rescued from burden of high rate of interest from local moneylender.
Words from Mr. S. Mani “If this scheme wasn’t initiated, he might have stopped fishing from his boat and might have joined in different boat as wage worker. Now my son and myself making the bread from our own boat because of CIL, Ennore boat engine project.”
About Coromandel International Ltd: We are India’s pioneers and leading agri-solutions provider, offering diverse products and services across the farming value chain. Starting our operations from India’s first fertiliser plant at Ranipet, Tamil Nadu in 1906, we have been evolving for over a century by offering customized farm solutions and advisory services. Our ‘Farmer First’ approach, quality focus and consumer connect initiatives have helped in gaining farmer’s trust and has established ‘Gromor’ amongst the most trusted brands in the country. The trust built over the decades has catapulted us to be India’s largest private sector phosphatic fertiliser company. We are also the world’s largest neem-based bio-pesticide manufacturer, the number one organic fertiliser manufacturer; and we have the country’s largest agri-retail chain with over 750 stores. Over the years, we have diversified our offerings to emerge as a complete farm solutions provider, offering seeding to harvesting solutions. We offer Plant Nutrients and Crop Protection solutions including Fertiliser, Crop Protection, Bio-pesticides, Specialty Nutrients and Organic fertiliser. We also operate a network of around 750 rural retail outlets across Andhra Pradesh, Telangana and Karnataka offering products and farming services including crop advisory, soil testing and farm mechanization to around 3 million farmers through our gromor stores.
Visit us: https://www.coromandel.biz/company/
