Dark Fantasy Vanilla Fillsspeaks to the youthwiththe launch of an all newRap song- Grow Up Grow Up- The VanillaFills Anthem
Dark Fantasy VanillaFills has been launched to redefine the existing sandwich crèmebiscuitsintroducing consumers to a superiorexperience of luscious molten vanillacrème
Chennai, September 23, 2022: ITC Ltd’s Sunfeast Dark Fantasy Vanilla Fills crèmebiscuits was launched with the endeavour to bring the signature, Fills experience to the vanillacrème & dark shell biscuit segment. Crafted to break the monotony of the regular crème biscuits, the brand revamped the category with the introduction of rich molten vanillacrème filling encased in a dark choco shell giving consumers a delectable upgrade. Further, to dial up its appeal among the youth,the brand has collaborated with a renowned artist, Rapper Brodha V, to establish a deeper connect with a new age rap song- Grow Up Grow Up- The Vanilla Fills Anthem- https://www.youtube.com/watch?v=vWHAX8yr2mU
Sunfeast Dark Fantasy Vanilla Fills’ rap song asksyoung adults to be open to new experiences like the Dark Fantasy Vanilla Fills. The quirky lyrics communicate the message of “Grow up” to thevanilla fills in arelatable approach with a catchy and upbeat music. The video songhas been launchedon Sunfeast Dark Fantasy’s social media handles like YouTube, Instagram, Twitter, and Facebook. Dark Fantasy Vanilla Fills has also launched a mega contest on social media platforms like MOJ & Instagram and in colleges where consumers can participate in a ‘dance hook step challenge’ and get an opportunity to win a special gift hamper from Dark Fantasy VanillaFills.
Commenting on the new campaign, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “We are thrilled to be launching a Rap songfor ourSunfeastDark Fantasy VanillaFills campaign with rapper Brodha V, and we’re convinced that our younger audience will appreciate it. Vanilla Fills was launched with a purpose to upgrade the regular crème biscuit category with a superior center filled experience. The cookie is filled with rich molten vanilla crème inside a dark crunchy choco shell, raising the bar on traditional crème biscuits. Dark Fantasy VanillaFills is a manifestation of our continued efforts to provide exciting new experiences to the new age consumers. With the launch of the rap song, we aim to dial up the appeal for Dark Fantasy Vanilla Fills- The new Age crème biscuits for grown-ups among its consumers”
RapperBrodha V says, “I enjoy doing projects like this because it’s relatable, and endearing. The song is about growing out of childhood habits and likes, and into more mature tastes. Creatively, I’ve tried to bring out the fun part of growing up and kept it light hearted.”
The rap song will be launched across social media platforms to build awareness on this exciting offering and bring the brand closer to its consumers. The Sunfeast Dark fantasy Vanilla Fills is available in South & West India in packs of Mrp Rs 25 & Rs 10.