Wharton Online Kickstarts the First Cohort of 12-Week Advanced Digital Marketing and Growth Strategies Program in Collaboration with Great Learning
- The program is designed to help mid to senior professionals develop a customer-centric and data-driven mindset while leveraging digital marketing for better business results.
- The 12-week program includes live exclusive masterclasses with Wharton faculty and industry experts as well as recorded sessions.
May,24,2023: Wharton Online at the Wharton School of the University of Pennsylvania, in collaboration with Great Learning, a leading global edtech company for higher education and professional learning, is ready to welcome the first cohort of learners of its 12-week Advanced Digital Marketing and Growth Strategies program this month.
Designed and developed by seasoned faculty from the Wharton School, this immersive and experiential online program is specifically curated to help mid- to senior-level professionals—marketing managers, product managers, business leaders, entrepreneurs, and CXOs—across several business-growth-related functions. The program will enable learners to devise effective customer-centric digital marketing strategies that help companies drive profitability and sustained growth.
The first cohort consists of professionals from diverse industries and regions including North America, India, Europe, Australia, Brazil, China, and the UAE. Reflecting the cross-sectorial appeal of the program, learners from backgrounds like IT, telecom, finance, consulting, manufacturing, retail, real estate, and public administration, among others, have enrolled to enhance their digital marketing knowledge and gain an edge over their peers in the domain. Learners’ work experiences are equally varied, with a majority having more than eight years of experience.
This 12-week program will enable professionals to make data-driven marketing decisions by modeling customer lifetime value and creating omnichannel strategies to deliver a unified customer experience. It will also help them optimize marketing strategies by monitoring spending and performance of different channels with the latest AI and analytics tools.
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, said “Wharton Online’s mission is to provide learners across the globe with access to top-notch education and in this, we have plenty of common ground with Great Learning. The Advanced Digital Marketing and Growth Strategies Programis designed to give professionals an enriching experience while also enabling them to impact modern businesses as leading marketing professionals, business and product leaders, and entrepreneurs.”
Arjun Nair, co-founder of Great Learning, added, “We are thrilled to collaborate with Wharton Online faculty, thought leaders, and industry experts to give learners a comprehensive learning experience that is not only strong on marketing foundations but also focused on the latest industry developments. Individuals and companies that succeed in an increasingly competitive and digital world are ones who are able to understand consumers and meet their needs fast. We are delighted to partner with Wharton Online to enable learners from around the world to succeed in their careers and add value to their organizations.”
Through the 12-week immersive journey, learners will obtain access to live masterclasses hosted by Wharton faculty, including Peter Fader, RaghuramIyengar, and Ron Berman, as well as weekly mentoring sessions from seasoned industry professionals, data-driven marketing assignments, and a real-world application capstone project. At the end of the program, learners will receive a certificate of completion from Wharton Online.
About the Wharton School and Wharton Online
Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. For more information, visit www.wharton.upenn.edu.
The Wharton School’s digital learning platform Wharton Online makes high-quality business education available to learners anytime and anywhere, in the form of online certificates and specializations across a variety of business and management topics, with the goal of helping learners advance their careers. With 280,000 certificate-earning learners and more than three million total learners who have accessed courses, Wharton Online boasts an impressive network of business leaders around the globe.
About Great Learning Great Learning is a leading global ed-tech company for professional training and higher education. It offers comprehensive, industry-relevant, hands-on learning programs across various business, technology, and interdisciplinary domains driving the digital economy. These programs are developed and offered in collaboration with the world’s foremost academic institutions like Wharton Online, Stanford Graduate School of Business, MIT Professional Education, The University of Texas at Austin, National University of Singapore, The University of Arizona, Deakin University, IIT Madras, IIT Roorkee, IIIT-Delhi, and Great Lakes Institute of Management. Great Learning is able to leverage the highly qualified, world-class faculty at these universities together with its vast network of 5,900+ industry-expert mentors to deliver an unmatched learning experience for more than 10 million learners from more than 170+ countries around the world.
