Canon India’s ‘Cinema Excellence Suite’ drives into Chennai as its next destination
- Tamil film industry to experience ‘Excellence on Wheels’, an industry-first innovation in the cinema segment
- After successfully running in Mumbai, Pune and Hyderabad, the Cinema Excellence Suite aims to showcase its prowessacross60+ cinematographers, DOPs and filmmakers in Chennai.
Chennai, 14th November 2022:Canon India, today, embarked on the next leg of the Cinema Excellence Suite in Chennai in association with SICA (Southern India Cinematographers Association).The unique experiential journey is set to leave a mark on cinematographers, DOPs, filmmakers and production houses in Tamil film industry. This versatile activation is an industry-first initiative that showcases Canon’s extensive range of cinema imaging technology right from its EOS R System Mirrorless cameras to its Cinema EOS camera’s entire production and post-production workflow experience directly to the cinematographers, DOPs, filmmakers, and production houses over a period of 2 weeks , covering locations like Prasad Labs, Sun TV &Tharamani (MGL Film City)
After traveling through Mumbai & Pune for a period of three months and in Hyderabad for thirty days, Cinema Excellence Suite is all set to make a grand entry in Chennai. The Tamil film industry has been at the forefront of innovation and change owing to its versatility and assortment of genres. To accelerate the efforts and potential of the Tamil film fraternity to revolutionize Indian Cinema, Canon aims to be a befitting companion with its prowess in cinema imaging technology.
Mr. Manabu Yamazaki, President and CEO, Canon India said, “Validating its potential, the Tamil film industry has evolved over the years by offering surreal cinematic experiences through movies and other regional content, making Chennai become one of the most promising markets for Canon’s imaging business. In line with this growth and providing us a strong business opportunity, Cinema Excellence Suite comes as an effective offering supporting the rising demand of Cinema industry for world class imaging technology. After the resounding success of our Suite in Mumbai, Pune and Hyderabad, we look forward to having an engaging response from the Tamil film industry as well, along with giving Cinematographers and DOPs a convenient platform to experience Canon’s expansive cinema portfolio. With our concerted efforts and product activations, we are expecting to achieve 4X growth in our market share in the cinema segment.”
Mr. C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business, Canon India said, “Integrating Canon’s superior products and solutions for the Cinema segment, the Cinema Excellence Suite has enabled us to strengthen our presence in the Indian film industry reaching out to 1250+ customers in a short span of time since its launch in April. Built in a mobile format to ensure seamless movement across cities, the Suite is our proactive endeavour to connect with cinematographers through Canon’s expansive range of Cinema EOS series and RF System cameras and assist them in making an informed decision of investing in the right equipment. After Mumbai, Pune and Hyderabad, Chennai becomes a strategic market in the journey of Cinema Excellence Suite, owing to its importance and potential in the Indian film industry. With a full-fledged post-production set-up aimed at familiarising the audience on the entire production workflow, we are confident of a successful stint in Chennai, making Canon’s mark in the Tamil film industry.”
Continuing its journey that began in April this year from Film City Mumbai, the Cinema Excellence Suite will travel from point to point on a prefixed schedule in Chennai, with stops including famous production houses and film studios such as Prasad Labs, Sun TV &Tharamani (MGL Film City). The Suite will be equipped with the latest EOS R System Mirrorless cameras – EOS R3, EOS R5, EOS R6along with advanced RF lenses and EOS Cinema Cameras EOS C500 Mark II, EOS C300 Mark III, EOS C70, and the latest EOS R5C – the company’s first camera to provide internal 8K 60P Cinema RAW Light recording. DOPs can also experience the legendary Canon Sumire Prime & EF Cine lenses.